MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Prada Is Taking Over Florists Across The Globe For Its Latest Campaign

Prada Is Taking Over Florists Across The Globe For Its Latest Campaign

The Most Popular Fashion Brands Of 2019 Have Been Revealed

The Most Popular Fashion Brands Of 2019 Have Been Revealed

Rejoice! H&M Has Officially Launched An Online Store In Australia

Rejoice! H&M Has Officially Launched An Online Store In Australia

12 Of The Best Organic Clothing Brands In Australia

12 Of The Best Organic Clothing Brands In Australia

{headline}

{headline}

The 5 New Fashion Brands You Should Be Shopping In 2020

The 5 New Fashion Brands You Should Be Shopping In 2020

These Are The Five Handbags You Should Buy In 2020

These Are The Five Handbags You Should Buy In 2020

The Decades Biggest Fashion Trends Have Been Revealed

The Decades Biggest Fashion Trends Have Been Revealed

{headline}

{headline}

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

All We Want For Christmas Is The Coach Tabby Bag

All We Want For Christmas Is The Coach Tabby Bag

The Sandal Trends To Tick From Your Shopping List This Summer

The Sandal Trends To Tick From Your Shopping List This Summer

Kate Middleton Wore The Perfect Spring Dress On The Royal Tour And We All Missed It

Kate Middleton Wore The Perfect Spring Dress On The Royal Tour And We All Missed It

Why Linen is the Perfect Fabric for Your Transeasonal Wardrobe

Why Linen is the Perfect Fabric for Your Transeasonal Wardrobe

  1. Home
  2. Lifestyle

You Can Now See Exactly Where Big Brands Are Putting Their Money

Where you shop matters - by Pema Bakshi
  • 13 Aug 2020
You Can Now See Exactly Where Big Brands Are Putting Their Money

We've seen a momentous shift in consumer awareness over the past few years, with many of us looking deeper into the ways that we can spend more ethically and sustainably. However, we tend to discount a lot of our everyday purchases as being completely unrelated to our political values when really, our buying could be funding people and parties that we do not agree with. 

Corporations (and the people that run them) contribute millions of dollars every year to funding political parties. And the unfortunate reality is that a lot of this spending is done quietly, with many companies pandering to consumers, branding themselves one way without actually walking the walk. How are we as busy consumers supposed to know what's really going on? Cue Progressive Shopper, the online helper that can shed some light on your buying.

Based in the U.S., Progressive Shopper is a free-to-use site that collects data from The Federal Election Commission and contextualises that data so that anyone can easily see where (and who) their money is going to.

progshopper View Profile
View Post on Instagram
The above mentioned companies are leading Fox News advertisers. Fox News is a network that has started to pull back on coverage regarding the pandemic. This decline in COVID-19 reporting is irresponsible. And even more upsetting is that it's been replaced with anti-Obama content and rhetoric. Please urge these companies to stop sponsoring Fox News.

While we're yet to see an Australian version, if you're like us then you often shop international brands. The site may also be specific to where the companies are donating within the U.S., but it's important to remember that U.S. politics have wider-world repercussions. 

So, how does it work? Simply type in a brand, and if it's a more well-known company then the information should be available. You'll be shown the figures around their spending and also some related brands that you may be interested in swapping out.

Progressive Shopper breaks brands down into three categories: Blue, Purple and Red. Companies that give 60% or more of their annual political funding to Democratic parties are blue, while companies that primarily donate to Republicans fall in the red. Purple companies are the in-betweeners, usually giving about an equal amount of money to both parties. 

Beyond just which parties brands are funding, Progressive Shopper also tracks the social issues that they support, including gun control, LGBTQ+ rights, and environmental responsibility which is a game-changer.  

informed shopping

As politics become increasingly divisive, it's important to stay informed about what we're contributing to on an individual level. Where you shop matters, so try if you can to support the platforms that resonate with your own values.

We understand that affordability and ethical manufacturing don't always align, but there are lots of ways that we can do our part so get to researching. Who knows, you may even find a new favourite brand.

Save up to 39% + chance to WIN*-*Conditions apply

When you subscribe to marie claire.

Subscribe Now
Save up to 39% + chance to WIN*

Save up to 39% + chance to WIN*-*Conditions apply

When you subscribe to marie claire.

Subscribe Now
Save up to 39% + chance to WIN*

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Prada Is Taking Over Florists Across The Globe For Its Latest Campaign

Prada Is Taking Over Florists Across The Globe For Its Latest Campaign

The Most Popular Fashion Brands Of 2019 Have Been Revealed

The Most Popular Fashion Brands Of 2019 Have Been Revealed

Rejoice! H&M Has Officially Launched An Online Store In Australia

Rejoice! H&M Has Officially Launched An Online Store In Australia

12 Of The Best Organic Clothing Brands In Australia

12 Of The Best Organic Clothing Brands In Australia

{headline}

{headline}

The 5 New Fashion Brands You Should Be Shopping In 2020

The 5 New Fashion Brands You Should Be Shopping In 2020

These Are The Five Handbags You Should Buy In 2020

These Are The Five Handbags You Should Buy In 2020

The Decades Biggest Fashion Trends Have Been Revealed

The Decades Biggest Fashion Trends Have Been Revealed

{headline}

{headline}

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

All We Want For Christmas Is The Coach Tabby Bag

All We Want For Christmas Is The Coach Tabby Bag

The Sandal Trends To Tick From Your Shopping List This Summer

The Sandal Trends To Tick From Your Shopping List This Summer

Kate Middleton Wore The Perfect Spring Dress On The Royal Tour And We All Missed It

Kate Middleton Wore The Perfect Spring Dress On The Royal Tour And We All Missed It

Why Linen is the Perfect Fabric for Your Transeasonal Wardrobe

Why Linen is the Perfect Fabric for Your Transeasonal Wardrobe

MarieClaire
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Instyle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • Airtasker
  • 7NEWS
  • SocietyOne
  • Health Engine
  • Starts at 60
© 2021 Are Media PTY LTD
Get more from Marie Claire

Magazine Subscription Offer

Save up to 39% + chance to WIN*-*Conditions apply

Shop This Offer
Save up to 39% + chance to WIN*