THE UPSIDE Muscle Tank is available for men and women in multiple colours and the donation to the R U OK Organisation will be made via all purchases at both the brand’s online and physical stores.
One Australian Brand's Mission To Raise Mental Health Awareness
"It is so wonderful to see that these issues are being brought out of the dark"
- by
Grace Back
Australian brand THE UPSIDE has teamed up with R U OK to raise awareness for mental health and empower everyone to connect with those around them. Until October 12, the athleisure label will donate $10 from each sale of its signature Muscle Tank to the R U OK Organisation.
Wellness is very much ingrained in the brand's DNA and is a special cause close to Founder and Creative Direct Jodhi Meares' heart.
“As a long-time supporter of Mental Health Awareness, it is so wonderful to see that these issues are being brought out of the dark. Communication is the universal solvent, making it more acceptable for people to speak up and receive the support they desperately need," Meares says. "The contemporary approach to mental health is now much more holistic in recognising that a healthy lifestyle is central to keeping a balance between mind, body and spirit – a fundamental way to assist your wellbeing.”
Grace Back
Grace Back is a journalist and was formerly the Digital Culture Editor across ELLE and marie claire Australia. When not stuck in a seemingly endless Instagram scroll, you'll find Grace with her head in a good book.
