Judd, who is pregnant with twins, posted a video to her Instagram account showing her two children, Oscar, 4, and Billie, 2, jumping on the dress and burying themselves in it.
J’Aton gowns can retail for $10,000 (and even up to $30,000).
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On her website, www.rebeccajuddloves.com, the television presenter described her dress – which was custom-designed - as a “full princess gown”.
“It is a look and silhouette I have never done before and so I thought the time was right. I like to take risks, push the boundaries and do something different every time I hit the red carpet. You will never see me in black and you will never see me in a style I’ve done before."