The series has been described as a “no holds barred” look at the “daily madness” of Jacenko’s life with husband Oliver Curtis and two young children, Pixie and Hunter.
This is not Jacenko's first foray into reality television either. In 2013, the Sweaty Betty founder took part in season three of The Celebrity Apprentice Australia. She was fired in the final task of the series and raised $40,000 for Sydney Children’s Hospital.
I Am…Roxy! is among a list of five shows that will test run with audiences. Also on the list is an Australian version of Catfish to be hosted by Casey Donovan and Part Time Privates, starring Heidi Arena and Nicola Parry. Sydney’s Crazy Rich Asians and My 80-year-old Flatmate were also on the list.
Series that are picked up will get a full season in 2020.