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MarieClaire
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Salvatore Ferragamo Pays Homage To Alfred Hitchcock

A thrilling fusion of fashion and film - by Kathryn Madden
  • 27 Sep 2020
Salvatore Ferragamo Pays Homage To Alfred Hitchcock

This season’s Ferragamo woman could be a Hitchcock muse. Pastel skirt suit, dainty heels, chic handbag, sleek sunglasses.

It’s no coincidence, really. For spring/summer 2021, the Florentine house produced and screened a Hitchcock-inspired film directed by Oscar winner Luca Guadagnino (Call Me By Your Name), followed by a runway presentation.

Both phases brought the drama, suspense and breathtaking backdrops (the show took place in Milan’s grandiose Rotonda della Besana), but it was the clothes that really starred. A white leather midi dress opened the show, followed by a perforated lemon two-piece, feather-tassled trousers, honeycomb-knitted frocks and all manner of delicious sorbet hues.

Then there were the shoes, always a talking point for a brand built on footwear; this season the line hinged on ladylike square-toe slingbacks and the iconic F-wedge heel.

In theory this collection drew inspiration from dark and twisted corners (creative director Paul Andrew admits he binged on Hitchcock during lockdown).

In reality it hinted at brighter days ahead, and the joy of getting dressed.

Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Salvatore Ferragamo spring/sumer 2021.
Kathryn Madden
Kathryn Madden
Kathryn Madden is the Deputy Features Director of marie claire magazine, and spends her days writing about feminism, fashion and everything in between. She’s also written for Grazia, InStyle, Qantas and Home Beautiful, and is the editor and founder of Lonely Continent.

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