Samantha Wills Opens Up About Why She Walked Away From Her Jewellery Empire

"It's the biggest decision I've ever made but also the calmest." - by Alex Davies

Chances are you have Samantha Wills’ creations in your wardrobe, but how much do you know about the woman behind the eponymous jewellery brand?

Like the fact that this New Yorker actually hails from Port Macquarie, NSW, and was just 21 when she launched her jewellery at Australian Fashion Week. That she’s a sought-after speaker and runs a foundation to empower women in business. And that at one of the highest points in her career, she was struggling with one of the lowest in her personal life. Or, that Taylor Swift inspired her to speak up about being assaulted on a New York City street.

As you’ll hear in this no-holds-barred chat with Women’s Health editor Jacqui Mooney, Wills went from selling her jewellery at Sydney’s Bondi markets to running a million-dollar empire with celebrity fans including Eva Mendes. Then, in August 2018 and after 15 years, she announced her decision to shut up shop. Tune in to find out why the entrepreneur walked away, how to trust your instincts, make life-changing choices and navigate the dark times. Plus, she shares her exciting new projects that’ll set the creative world alight.

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