Selena Gomez is the most followed person on Instagram, with 89 million followers, however she recently revealed in an interview with The Hollywood Reporter that she doesn't have a social media consultant.
Instead, she says that she uses intuition to choose what will work best.
"It comes in a moment when I capture something happening, and I go, 'Oh, that would be great for Instagram. I should post it.'" Gomez says. "I know it's boring, but that's genuinely what I do."
She recently beat Justin Bieber for the most liked photo on Instagram, with this post racking up over 4 million likes:
Though she says usually just goes with her gut when posting, she does have a few ingredients that she looks for.
"I try to find a good balance of just being 100 percent myself and knowing when to post a really good selfie with good lighting."
When it comes to captions, she says if a caption isn't coming to you, use an emoji and "let it be."
Recently, some fans speculated that she set up a photoshoot for this photo of her eating an ice cream in a grocery store.
Of the backstory behind the photo, she said she was on tour and making a stop with her photographer.
"We were in the grocery store, all shopping for the bus, and I always eat when I shop. I remember one of the comments said, 'I cannot believe she rented out the grocery store for a photo shoot,' and I died laughing. I was like, 'Well, I didn't.' "
So if you're trying to grow your social following on Instagram, take note!