“My three children died that night, my parents also died, and I lived. I am still their mother, and I am still their daughter … I lost everything but I didn’t lose my mind, no matter how many times I wished I had.”
In the weeks and months following the house fire, Badger – understandably - was in a bad way. Her hair was falling out and her skin turned grey. She begged God to take her too.
“I felt like killing myself many times, everybody assumed I was going to kill myself, including me. But I was too afraid, that when I got to the other side, that somehow people that kill themselves go to a different place and I wouldn’t be able to find my three little girls. I was afraid that I’d have to do this life over again and I was not prepared to do that.”
A year later, things took a turn for the better when Badger returned to work at Badger & Winters, the advertising agency she co-founded. She came back with a new perspective and began studying the enormous harm done to women by the objectification of the advertising industry.
“This is where I found my purpose, after studying the enormous harm done to women, we decided never to objectify a women or a man in any advertising we do, we wanted to encourage the advertising industry not to objectify women.”
Badger and her colleagues started the campaign #womennotobjects, which included a video that went viral.
“There are millions of girls taking to heart what we put in our campaigns. We Googled objectification of women, and what came up, was advertising. This is how I found my purpose, because Jim [Winters] and I decided, after studying the enormous harm done to women by objectification … we decided that we wanted to encourage our industry to also stop objectifying women.
“Now I have found my reason to be here, and it gives me a great sense of hope … the legacy I want to give Lily, Sarah and Grace is to stop the objectification of women in advertising … This is the future I am fighting for.”