Calling all pregnant skincare obsessives: you may have had to stop using half your beauty kit since finding out you’re expecting, but now the industry has dreamed up a product just for you: sheet masks specifically designed for pregnant tummies.
Allure first drew our attention to the Hatch Mama Belly Mask, which promises “to help minimise stretch marks during pregnancy and help soften inflamed scar tissue postpartum.” Soaked with aloe vera, propolis and hydrolysed marine collagen, it’s hydrating and nourishing – all the things you want a sheet mask to be.
This is what it looks like:
And now for a video demonstration:
Sadly, the Belly Mask isn’t currently available for shipping to Australia, but if you place a high value on a well-hydrated bump, you could always start slathering your face masks on instead. We won’t judge.