This Iconic Australian Brand Has Launched An Affordable Bridal Line
For the bride who isn’t looking for anything too fussy, and whose bridesmaids would rather be comfortable than stuck in something stuffy, never fear because much-loved Aussie brand Shona Joy are here to solve all your problems.
Releasing their first official wedding edit, the label’s simple elegance and down-to-earth ease has translated into a minimal line of wedding guest dresses, bridesmaid dresses and bridal dresses — all with the sort of understated aesthetic we love.
Named the Luxe collection, the bridal range sees silky, cowl-necked slip wedding dresses sit alongside pastel-hued and perfectly draped bridesmaid dresses, ideal for the bride who wants something simple and elegant. Plus, with almost every dress available in a unique colour, there’s no palette the range won’t suit.
With signature draping and inherently feminine hues, the collection is an extension of Shona Joy’s main line, which has built a cult following for its understated take on everyday dressing — and, thanks to the laid-back nature of the bridal designs, there’s plenty of value to be had in re-wearing your dress, post wedding.
Dresses start around the $270 mark, meaning brides and bridesmaids are sure to find something that fits the budget. And with stockists including Harrods, Neiman Marcus, Revolve and soon David Jones, the brand is easily accessible for any bridal party.
Can you tell we’re sold?
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