Summer State Of Mind: Iconic Australian Brand’s New Campaign Proves That Bikini Season Is Far From Over

Consider this your (virtual) passport to a year-round summer.
Seafolly 2024 Campaign

There’s a reason why Australians have such a strong affinity with summer. From Perth’s Cottesloe to Queensland’s Noosa or Sydney’s world famous Bondi Beach, we’re spoilt for choice when it comes to finding a nice patch of sand to lay down our towels. 

In fact, we’re so taken with our picturesque beaches that our whole lifestyle revolves around them. (Hands up if you’re guilty of mentally planning your next salty swim before you even get out of the ocean)?

If we could bottle the essence of summer, we would. But for now, we’ll settle with flicking through images of iconic Australian swimwear brand Seafolly’s latest campaign, Passport to Summer, which is a visual love letter to our sun-soaked landscape and lifestyle.

Shot on the idyllic sands of Coolangatta’s Kirra and Rainbow Bay, Seafolly’s summer-inspired campaign features an eclectic mix of prints and bold colours from the brand’s current collections: Ahoy, Collective, Atlantis, Sea Dive, Willow, Soleil, Rio and more.

One of Australia’s most successful fashion exports, Seafolly was born in Sydney some 49 years ago, and has continued to represent Australia on a global scale ever since. This iconic fashion brand, whose mission is to create considered swim collections that inspire confidence in women, is now sold in 2,100 doors in 50 countries worldwide.

Get to know Seafolly’s latest collections and shop the looks to step up your bikini game for summer 2024 (and beyond): 


Looks like: Nautical-meets-bohemian with hues of blue, red and white woven into sketchbook prints.
Shop the look:  Ahoy Reversible Slide Triangle Bikini Top, $109.95 and Ahoy Reversible Tie Side Rio Bikini Bottom in Azure, $99.95.


Looks like: Bright colours crafted in timeless silhouettes. Bold enough to pique your interest yet classic enough to serve you for years to come.

Shop the look: Seafolly Collective Twist Bandeau Bikini Top, $109.95. with Seafolly Collective High Leg Ruched Side Bikini Bottom, $69.95.


Looks like: Ancient Greece inspired patterns in modern shades of green jade and pink.

Shop the look: Available from March 11th.

Sea Dive

Looks like: Textured fabric in classic, never-go-out-of-style shapes to suit an array of body shapes. Opt for bright or neutral hues, depending on your mood.

Shop the look:  Sea Dive Slide Tri, $79.95. with Sea Dive Tie Side Rio Pant, $69.95.


Looks like: Bright and bold graphic prints paired with recycled polyester fabric. 

Shop the look: Available from May 13th.

Related stories