The goodies fall into a variety of price brackets ranging from super bargain to serious splash-out – another win. Additionally, there are regular sales, discount codes and, of course, its offer of free delivery and returns - a major driver of its global success.
Harnessing technology has also helped it to stand out from other rival websites. For example, its app offers a “Style Match” feature which helps you to find the perfect outfit. It also has a “Fit Assistant” to make sure that you order the right size.
Sounds like a winner, right? But as any shopaholic knows, variety is the spice of life and it always pays to have a few options to turn to when looking for the perfect outfit. So, what other stores like ASOS are out there?
Here’s our round-up of the best sites like ASOS:
Homegrown alternative to ASOS, The Iconic offers more than 1,000 local and international brands with an impressive 60,000 products and no less than 200 products added on a daily basis. Here, you’ll find brands like Topshop, Tigerlily as well as some seriously cool features like same day delivery in Melbourne, Brisbane and Adelaide while in Sydney, it’s even possible to get your clothes within just three hours at a charge.
Grab the cult beauty brands and cool fashion labels that are making waves over in the USA from Revolve. The American site now offers express shipping to Australia for free with prices also listed in good old Aussie dollars. You can also return stuff for free! What better excuse to discover clothing brands like I.AM.GIA, LPA, Faithfull The Brand and Ulla Johnson or beauty finds like SuperGoop and Colourpop?
You’ve probably browsed the rails in your local Myer store, but have you ever checked out their online store? It’s pretty much a one-stop shop for the whole family to get kitted out in new gear. Women’s brands include Forever New, Wayne Cooper, Girls on Film and many more. Same day delivery sweetens the deal.
If you yearn for the latest Fendi or Prada, then head straight for this chic website. Every designer whose clothes you may have ever yearned for is here. The layout is easy, there’s plenty of magazine-style inspiration to get you hooked. Express shipping will cost $10 and will reach within two to four business days.
If you’re partial to the latest APC or Comme des Garçons, then check out Incu’s online offering. These Twin brothers Brian and Vincent Wu have been “curating” their favourite designers for Aussie consumers since 2002. The stylish selection is well worth a look, with free shipping offered on orders over $100 – easily done.
Boohoo Another Aussie icon, DJs is worth a look too. The online store features Diane von Furstenberg and Stella McCartney among its higher-end brands but also stocks brands like Mink Pink and Levis making it accessible to all. If you live in a state metro city, you can benefit from same day delivery.
Also part of the Yoox Net-a-Porter Group, The Outnet gets frequent new arrivals with some serious markdowns. We’re talking up to 75% off with Alexander Wang, Balmain and Rag & Bone feature among the high-end brands. It’s the go-to for every designer label-lover who loves a good bargain. Shipping will cost you $20 and you’ll get your shiny new gear in three to six business days.
If you like your style modern and your shopping experience personalised then you’ll love Shopbop. Like a fashion-conscious friend, the site will introduce you to the designers to watch and inspire you with lookbooks, features and advice. Among the many brands, you’ll find Alice McCall, Birds of Paradis and Furla. Other cool features? Free express international shipping and returns.
Lovers of fashion, take a big breath before diving into Farfetch’s expansive collection of clothing from around the world – say hello to more than 3,200 luxury brands. Among them, you’ll find Isabel Marant, Acne Studios and Balenciaga. Women, men and kids are all catered for here with sections for vintage fashion, fine watches and jewellery.
BNKR is an online outlet for Aussie fashion brands C/MEO COLLECTIVE, Finders Keepers, Keepsake and The Fifth. Although you’ll find these brands elsewhere, this is the only place where you’ll find each labels complete range. It aims to cater to most looks so if street style is your thing, or you like more classic chic, it’s worth checking out. It also offers free express shipping on orders over $79.