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The 10 Online Shopping Destinations We've Got Bookmarked

The ASOS-effect - by Anne Majumdar
  • 25 Mar 2019
The 10 Online Shopping Destinations We've Got Bookmarked

If you have ever needed to get a dress for an event and had no time to pop to the shops, chances are you will have tried an online retailer like ASOS. In fact, it’s likely that ASOS would have been your first port of call. But is it really the best of the bunch?

A big part of ASOS’ charm over other online stores or clothing shops is its wide range of clothing, accessories, shoes and beauty products – we’re talking more than 850 brands. It’s not just about dresses and women’s fashion either. It has plenty of men’s clothes on offer too.

The goodies fall into a variety of price brackets ranging from super bargain to serious splash-out – another win. Additionally, there are regular sales, discount codes and, of course, its offer of free delivery and returns - a major driver of its global success.

Harnessing technology has also helped it to stand out from other rival websites. For example, its app offers a “Style Match” feature which helps you to find the perfect outfit. It also has a “Fit Assistant” to make sure that you order the right size.

Sounds like a winner, right? But as any shopaholic knows, variety is the spice of life and it always pays to have a few options to turn to when looking for the perfect outfit. So, what other stores like ASOS are out there?

Here’s our round-up of the best sites like ASOS:

1. The Iconic

Homegrown alternative to ASOS, The Iconic offers more than 1,000 local and international brands with an impressive 60,000 products and no less than 200 products added on a daily basis. Here, you’ll find brands like Topshop, Tigerlily as well as some seriously cool features like same day delivery in Melbourne, Brisbane and Adelaide while in Sydney, it’s even possible to get your clothes within just three hours at a charge.

theiconicau View Profile
1,083 likes - View Post on Instagram
Time for a fall wardrobe refresh. 💕 @annaaborisovna wears the @mango Willy Dress. #theiconic #pink #mididress

2. Revolve 

Grab the cult beauty brands and cool fashion labels that are making waves over in the USA from Revolve. The American site now offers express shipping to Australia for free with prices also listed in good old Aussie dollars. You can also return stuff for free! What better excuse to discover clothing brands like I.AM.GIA, LPA, Faithfull The Brand and Ulla Johnson or beauty finds like SuperGoop and Colourpop?

revolve View Profile
5,268 likes - View Post on Instagram
now on SALE 😍 @laurencrowe88 in the @majorelle_collection rosaria top - link in bio to make this look yours

3. Myer

You’ve probably browsed the rails in your local Myer store, but have you ever checked out their online store? It’s pretty much a one-stop shop for the whole family to get kitted out in new gear. Women’s brands include Forever New, Wayne Cooper, Girls on Film and many more. Same day delivery sweetens the deal.

myer View Profile
1,365 likes - View Post on Instagram
When it comes to styling checks this season, think outside the box #MyerFashion #MyerMyStore

4. Net-a-Porter

If you yearn for the latest Fendi or Prada, then head straight for this chic website. Every designer whose clothes you may have ever yearned for is here. The layout is easy, there’s plenty of magazine-style inspiration to get you hooked. Express shipping will cost $10 and will reach within two to four business days.

netaporter View Profile
23.1k likes - View Post on Instagram
ACCESSORIES ALERT: This season, beige is all the rage. Shift into neutral with @chloe's 'C' bag and pair with coordinating tonal separates. #BagsBulletin Tap the link in bio to shop your favorite looks from Instagram at #NETAPORTER. 📸: @danrobertsstudio

5. Incu

If you’re partial to the latest APC or Comme des Garçons, then check out Incu’s online offering. These Twin brothers Brian and Vincent Wu have been “curating” their favourite designers for Aussie consumers since 2002. The stylish selection is well worth a look, with free shipping offered on orders over $100 – easily done.

incu_clothing View Profile
625 likes - View Post on Instagram
New season @acnestudios is now available in store and online. ⁣ ⁣ Featured is the 'Odenna Jacket', 'Pia Pants' , the 'Esmeta 70s Print T-Shirt' and the 'Bertine Snake Boots'. ⁣ ⁣ @acnestudios @incu

6. David Jones

Boohoo Another Aussie icon, DJs is worth a look too. The online store features Diane von Furstenberg and Stella McCartney among its higher-end brands but also stocks brands like Mink Pink and Levis making it accessible to all. If you live in a state metro city, you can benefit from same day delivery.

davidjonesstore View Profile
577 likes - View Post on Instagram
The perfect masterpiece 🗿 @gemma wears @camillaandmarc for @oraclefox. #DJsFashion

7. The Outnet

Also part of the Yoox Net-a-Porter Group, The Outnet gets frequent new arrivals with some serious markdowns. We’re talking up to 75% off with Alexander Wang, Balmain and Rag & Bone feature among the high-end brands. It’s the go-to for every designer label-lover who loves a good bargain. Shipping will cost you $20 and you’ll get your shiny new gear in three to six business days.

theoutnet View Profile
2,068 likes - View Post on Instagram
Calling all #GANNIGirls! What's not to love about this ruffled polka-dot silk top? #THEOUTNET Shop all your favorite @ganni looks, just visit #linkinbio 👆

8. Shopbop 

If you like your style modern and your shopping experience personalised then you’ll love Shopbop. Like a fashion-conscious friend, the site will introduce you to the designers to watch and inspire you with lookbooks, features and advice. Among the many brands, you’ll find Alice McCall, Birds of Paradis and Furla. Other cool features? Free express international shipping and returns.

shopbop View Profile
1,565 likes - View Post on Instagram
Spring is *officially* here... meaning it's time to fill our closets with color, color, and more color! Check out our IG stories to see what else we're looking forward to this season 🌼☀️

9. Farfetch

Lovers of fashion, take a big breath before diving into Farfetch’s expansive collection of clothing from around the world – say hello to more than 3,200 luxury brands. Among them, you’ll find Isabel Marant, Acne Studios and Balenciaga. Women, men and kids are all catered for here with sections for vintage fashion, fine watches and jewellery.

farfetch View Profile
2,602 likes - View Post on Instagram
'Being an artist, I wear my clothes hard, and I love the wear and tear that I add to them.' / artist and photographer @olivialocher picks her new season favourites like @gucci #withFarfetch

10. Fashion Bunker

BNKR is an online outlet for Aussie fashion brands C/MEO COLLECTIVE, Finders Keepers, Keepsake and The Fifth. Although you’ll find these brands elsewhere, this is the only place where you’ll find each labels complete range. It aims to cater to most looks so if street style is your thing, or you like more classic chic, it’s worth checking out. It also offers free express shipping on orders over $79.

fshnbnkr View Profile
175 likes - View Post on Instagram
👏 @valentinaruby wears the Devoted Jacket + Recurrence Short, both online now.
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Anne Majumdar
Anne Majumdar
Anne is a freelance writer based on Sydney's idyllic Northern Beaches. When she's not pondering the latest trends with her toes dug in the sand, you can find her working up a sweat in the gym or plotting her next travel adventure over coffee - lots of coffee.

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