What sets it apart from the hundreds of other mascaras on the market? According to Too Faced, it’s all about the unusual hourglass-shaped brush (inspired by Marilyn Monroe, as it happens), which separates, coats and curls each lash to perfection.
The collagen-rich formula can be layered for dramatic effect – try one coat for day, two coats for night and three coats for when you really want to make an impact.
In related Too Faced news, the brand is adding a brow product to their collection that smells like – prepare to swoon – freshly baked brownies. Yep – they’re launching Chocolate Brow-nie Pencils infused with real cocoa powder. This brand just gets us.