The Spell x Outland Denim collection launches later this week, and features five key items inspired by the free-wheeling 70s and Western Americana.
A hero is the wide-leg, flared jeans - produced in the perfect light wash that will pair effortlessly with a simple white tee for weekend off-duty style.
The best part, however, is the ethics and sustainability behind the partnership. Both brands have worked hard to adopt best-practice when it comes to sustainable and ethical production methods, with Outland Denim's Cambodian facilities created as a place to offer training and employment for young women who have experienced exploitation, with the aim of a ripple effect into the wider community.
The denim label's methods were what inspired the partnership in the first place, says Elizabeth Abegg, Spell co-founder and chief brand officer. "We’ve been introduced to an entirely new standard of supply chain transparency and responsibility. During a time
where partnerships are integral to creating real change, we are so proud of this collaboration.”
"We have a lot of respect for what Spell has created in a brand and, as an extension of that, a community where women can connect”, says James Bartle, Founding CEO of Outland Denim. "Spell has a strong aesthetic and iconic sense of personality, so to see our production house working with the Spell design lens has been a joy to watch."