Globally, women perform 66% of the world’s work and produce 50% of the world’s food, yet they make up 70% of those living in poverty. Women earn just 10% of the world’s income and own 1% of the world’s property, and when emergencies and disasters strike, they are among the most affected. And around the world - particularly in low-income countries - women are routinely excluded from positions of leadership and left out of decision-making processes. However, one organisation is working to change that, and is getting fitness-focused Aussies on board to help them make a difference.
People from across Australia are signing up for the Strong Women Challenge this November, committing to building their own physical and mental strength over 21 days (from 4 to 25 November 2019) and standing in solidarity with women around the world. Funds raised will support women fighting for equality and justice in countries like Vanuatu, Cambodia and Kenya.
The group behind the Strong Women Challenge, ActionAid Australia, is part of a global movement of people working to achieve social justice, gender equality and poverty eradication in more than 45 countries. ActionAid partners with local women-led organisations around the world, empowering women to take leadership roles as they prepare for and respond to emergencies, deal with the ongoing impact of climate change, and strive to achieve economic justice.
“ActionAid supports women on the frontline of conflict and disaster to take the lead in humanitarian response,” explains ActionAid’s Executive Director Michelle Higelin. “We support women to claim their rights and to take up leadership roles in their communities. We created the Strong Women Challenge to give people the chance to symbolically increase the strength and resilience of women around the world while also working on their own physical and mental strength.”
ActionAid, together with Master Trainer Ali Cavill, has developed a programme that requires little to no equipment and has been specially designed to have maximum impact in a short period of time.
“When the challenge kicks off on November 4, you'll be able to access fun workout videos, delicious recipes and some great mindfulness tips. You can personalise the program and include your daily workout routine to meet your strength building goals. I can’t wait to see the changes that the Strong Women Challenge workouts will make for everyone over the 21 days,” says Ali. “Three weeks isn’t a very long time, but you can actually make a significant difference to your muscle tone and overall fitness in that time. So, sign up today for an epic 21 days of strength-building and fun!”
Ali, who is also a nutrition coach, holistic health expert, motivational speaker and owner of Fit Fantastic, is joined by three other inspiring health and fitness leaders as Strong Women Challenge Ambassadors for this year’s challenge. Amelia Philips has been in the health and wellness industry for more than 18 years, and co-founded the Michelle Bridges 12 Week Body Transformation programme, Tara Simich is the founder of leading fitness brand The Jungle Body and beauty brand Mermade Hair, and Kimberley Chan is a Vedic Meditation teacher who will be sharing mindfulness tips throughout the challenge.
Ready to slay some fitness goals?
To join the challenge, visit the website at https://strongwomenchallenge.org.au before 4th November 2019 and choose a fitness goal you want to achieve within the 21 days. Once you’re registered, you’ll be fully supported with fundraising ideas, incentives, workout videos and healthy recipes, as well as occasional inner strength exercises. Get sharing on social media and encourage your friends and family to sponsor you as you work to increase your own strength, and the strength of women around the world!
The Strong Women Challenge is open to all Australians, regardless of gender, age, location, ability or fitness level, and runs from 4 to 25 November 2019.
For more information about ActionAid Australia’s programmes visit https://actionaid.org.au.