Terry Towelling Trend Summer 2021: Where To Shop

Terry Towelling Is The Early '00s Trend Revival You'll Be Living In This Season

It's not uncommon for a nostalgic trend to make its way into our summer rotations each year, with tube tops and flatform sandals having already been given Katie Holmes' seal of approval. Now a new '00s resurgence is here to dominate our upcoming beachside pieces.

Terry towelling has quickly become the unsung hero of our warm weather attire. While it usually conjures up thoughts of Juicy Couture tracksuits and childhood beach towels, it's being redefined this season in the shape of versatile and chic dresses, rompers and two-piece sets.

Australian-founded Myra Swim—who counts Jennifer Lopez, Eva Longoria and Elsa Hosk as fans—looked to the comfortable fabric for its latest resort collection.

"Terry towelling is an amazing ode to the popular 1970s pool fashion trend," brand founder Bianca Anstiss tells marie claire Australia, "The durability and versatility of a two-in-one garment make it an easy, comfortable option to resort wear. It was only right we brought it back this summer."

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Celebrity favourite Frankies Bikinis also looked to the quick-dry fabric this year, with a terry set that Sofia Richie was spotted wearing on more than one occasion.

Same goes for Lack of Color, a go-to when it comes to beachside accessories, who dropped a line of terry bucket hats to keep you sun safe this season.

With the vibrant and pastel hues on offer, the trend is primed for the Australian summer.

Ready to dive headfirst into the trend? Scroll down for some of our favourite terry picks.