The origins of the trend are actually in the drag community (stay with us), where it's used as a way to prolong stage makeup.
Essentially, baking involves allowing translucent powder to sit on skin so that your body heat “cooks” your foundation and concealer. The technique effectively sets your complexion products and allows skin and product to bond, leaving you with a long-lasting, smooth, flawless and poreless visage.
The result is an uber-matte complexion and basically the complete opposite of strobing and highlighting.
If you want to give it a go (and be warned: this is not a trend for fans of a dewy complexion), here’s what you will need:
· Cream concealer
· Loose translucent powder
· Fluffy brush
· Wedge sponge
Apply your foundation as usual, then tap concealer under your eyes* and work it into skin with a damp sponge. Now apply a second, sheer coat of concealer.
Dip the brush into the powder and dust over the whole thing.
Mist the wedge sponge with a setting spray, dip it into the powder and press over the area.
Kick back for 5-10 minutes.
Use the brush to remove excess powder.
*For a super-defined and highlighted look, repeat this process on the high points of the face – cheekbones, bridge of the nose, chin and forehead.
Here's Melbourne makeup artist Heidi Hamoud:
We feel obligated to point out that this technique was designed to withstand hot stage and photography lights, so what might look stunning in your selfies might not quite fly IRL.
RELATED: Are your selfies ruining your skin?