When you think of cult highlighters there are a few products that spring to mind—Hourglass’ Ambient Lighting Palette, MAC Cosmetics Strobe Cream, Charlotte Tilbury Filmstar Bronze & Glow…and the list goes on.
Yesterday, when Pinterest released the name of the most popular highlighter pinned on-site, you might be surprised to learn that the top gong went to e.l.f Studio Baked Highlighter ($12 each; elfcosmetics.com.au).
At just $12 each, the illuminating powders, available in Blush Gem, Moonlight Pears and Pink Diamonds, offer a baked formula enriched with vitamin E, jojoba, sunflower, apricot and grape to ensure a smooth, healthy complexion post-use. Dust them along the high points of your face and along your Cupid’s bow for a luminous finish.
This article originally appeared on InStyle.