The Ordinary Has Released A Cleanser

The Ordinary Has Launched Its First Cleanser

You might already know The Ordinary for their super cheap serums, famously affordable Virgin Marula Oil and tricky, chemical-only product names. And if you don’t, add knowing about it to your to-do list right away.

So when it was announced that The Ordinary had released their first ever cleansing product, we almost couldn’t contain our excitement. Now, the cleanser, named Squalane Cleanser, is online and ready to buy for a cool $14.

Made with squalene oil, which is a naturally moisturising property already found in our skin, the cleanser turns from a cream to a oil after a few seconds of rubbing between your fingers — perfectly for effortlessly removing make-up and dirt. Complete with a handful of lipophilic esters, a type of fatty oil, the cleanser (which is actually oil-free — don’t ask us explain, just trust in the science) is meant for everyday use without drying out the skin.

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It's finally here. Say hello to The Ordinary's first-ever (took way too long 🙈) cleanser. ⁣⁣ ⁣⁣ The soap-free and non-comedogenic nature of The Ordinary's Squalane Cleanser protects the integrity of epidermal lipids and leaves any skin type feeling cleansed, moisturized and soft. Squalane, alongside other gentle esters, works to trap and dissolve facial impurities and makeup (even waterproof mascara), detaching them from the surface of the skin. Subsequently, the emulsifying sucrose esters blend the dissolved makeup and facial impurities with water, allowing them to be easily and efficiently rinsed away. ⁣💦⁣ ⁣⁣ The Ordinary's Squalane Cleanser undergoes 3 textural phases; 1) Balm-like upon dispensing, 2) Oil-like after rubbing between the palms of your hands and 3) Milk-like when combined with water. The cleanser should only be applied to dry skin once it has entered the oil-like phase. This change in texture is crucial in order to facilitate the efficient dissolving of facial impurities and makeup.⁣⁣ ⁣⁣ Although 50ml may not seem like a lot, the balm- (and later, oil-) like consistency of this formula spreads very easily and as such, a small amount is required upon application. We understand that more is always more for some, but please don't be sad - a cuddlier size is already in the works. 🤗

The new product comes just a few months after the death of Brandon Truaxe, founder of Deciem, The Ordinary’s parent company. Truaxe was confirmed to have passed away on January 21, following months of concern for his mental health. Truaxe’s behaviour led to part-owners Estée Lauder removing him from his position just before his passing, prior to which there was an announcement that the company would close altogether. Thankfully, the company has not closed — rather, they are ramping up production of new products.

The Squalane Cleanser is available to buy now from The Ordinary’s website and in-store.

Francesca Wallace

Francesca is our Senior Digital Fashion Editor. She can most likely be found eating a big bowl of fries (don’t forget the aioli!), watching something trashy on TV or spending all her money online shopping. She’s interviewed everyone from Nicole Kidman to Kendall Jenner but didn't get a single good photo.