What’s the one piece of advice you would pass on to women thinking about launching a start-up?
Do you research before you take the leap - make sure you understand the size of the market, your competitors, and have a robust financial model so you can understand the metrics you'll need to achieve to make your idea financially viable.
What’s been the biggest learning/takeaway along your business path journey so far?
The journey is much more enjoyable if you surround yourself with amazing people. Whether that's mentors, staff, other founders, board members or advisors, get the smartest people around you as early as you can!
If you could go back in time what would you do differently?
I would have hired a product manager sooner - it transformed our engineering team and had a profound impact on the product having someone solely focused on this element of the business.
What are 3 main personality traits a founder of a startup should possess?
Tenacity, an appetite for risk and unwavering work ethic
What’s the one skill you need to be a successful entrepreneur?
Resilience - entrepreneurs are survivors. The most important attribute is never being willing to give up.