This week on Facebook, women have been leaving heart emojis on their friends' Facebook walls to serve as a subtle reminder to check their breasts for lumps.
However, one user named Erin Smith Chieze has responded to this trend by stating, “We need to give REAL information, not cute hearts”.
Her post, published on January 11, offers another solution, which has already garnered over nine thousand likes.
Chieze highlights the importance of spreading detailed information of how breast cancer looks and feels, instead of a just using a “cute heart”. She posted a photo, which was part of the Know Your Lemons campaign by the Worldwide Breast Cancer organisation.
The use of lemons is to prevent the photo from being censored online, and visually shows symptoms without using too much text.
Chieze writes “Without having seen a picture randomly with real information, I wouldn't have known what to look for. Do us a favor, stop playing games with my life and start truly helping people. Metastatic breast cancer treatment research and real awareness.
"PLEASE, stop playing games that do not actually promote awareness, they often cause people to tune out anything that might even mention the word awareness," she added. "So if you truly want to help people WITH cancer, or those who will GET cancer, share photos like this one."
Chieze’s post has since gone viral with the post being shared over 21,000 times. The viral post has even caused the Worldwide Breast Cancer website to crash.
With potentially over 2 billion women to educate worldwide, spreading the right information is crucial in saving lives.
Learn more about breast cancer by following the Worldwide Breast Cancer Facebook page.