Athleisure wear has invaded cafes, restaurants, shops, the movies and everywhere in between. Now, it would seem that all things lycra-y are set to encroach on the boardroom. ADAY, a New York-based athleisure wear company, is making waves with a line of pieces they say can take you from Crossfit to the corner office. That is, they make what are essentially ‘work leggings’.
And, thousands of women are hungry to get their hands on the versatile duds. The label’s Throw and Roll leggings (which come in black or royal blue) are so popular there is a 2,000-person waiting list. Such is the veracious appetite for the $US125 pants, they have already sold out four times, often within 24 hours.
So, just how versatile are they? ADAY co-founder Meg He says that on the same day one client wore her pair to run the New York marathon, another woman wore them to meet then Prime Minister of Great Britain David Cameron.
"We were really trying to create garments that will literally work in any context,” He told Fast Company. "It's not limited to going from the gym to the office; we want women to be able to put them on in the morning and do anything throughout the day.”
Hear that Hillary? Win the White House and you could be ruling the free world in these sexy leggings in a few months.