2. Natural beauty
The day Kim Kardashian swapped contouring for non-touring (read: the way we all used to do our make-up), it became official: natural beauty is back. Channel the bare-faced make-up looks we saw on the S/S ’17 runways and keep the heavy contouring to a minimum. “2017 will be about a sheer, dewy, almost pastel complexion for spring/summer,” says Laura Mercier head of artistry Anne Salem. Her top tip? “The foundation sponge is making a huge comeback! Its sheer application of foundation makes it a must for anyone wanting a sheer dewy look.”
3. The injectable backlash
Let’s say goodbye to the trout pout in 2017 – enough with the larger-than-life, Insta-inspired lip injections and in with a more natural look. Expect to see more high-tech topical treatments that give injectables a run for their money in the anti-ageing stakes this year – good news for anyone with an aversion to needles.
4. Single ingredients
Forget ingredients lists that span the full length of your product – beauty brands are realising that when it comes to great skin, less is often more. First came Chanel’s La Solution 10 De Chanel – a game-changing cream for sensitive skin that contained just 10 select ingredients – to be followed by Kiehl’s new Apothecary Preparations, which offers a bespoke approach to product.
5. ‘80s colour
First came disco glitter on eyes, lips and nails – next, it will be all about a return to wild ‘80s colour. As seen at Louis Vuitton, Fendi and Keno, neon eyes are set to compete with your go-to nude shadows in 2017 – for a subtle nod to the trend, experiment with electric blue liner a la Emma Stone, Marion Cotillard and Olivia Munn.
