In the four years since, Hickory Hill has grown 200% every year. Last year, the business grew by 300%, and now has men’s, women’s and kid’s lines. Next year, they’re rolling out a wholesale business.
Keeping up with a rapidly growing business has its challenges. “There is a lot of hard work behind any success, there’s nothing easy about it,” says Edwina. “There’s a lot of grind, mistakes and failures along the way.”
Importantly, Gendy and Edwina don’t blame each other for those mistakes; “You need to let things slide a bit when things go wrong because, inevitably, it’s going to.”
The hardest part about working with your best mate isn’t resisting the urge to crack a bottle of wine every afternoon - it’s the whinging, says Edwina. “Gendy cops all of my whinging. Realistically, I probably speak to her more than I speak to my own husband. It’s great for me because I have an outlet, but not so great for her,” she says, with a laugh…
Breakfast of champions
G: My daily green smoothie packed with oats, nuts and seeds amongst the kale.
E: Gosh I wish I knew!
G: There’s no such thing as overnight success. And make friends with your accounting reports!
E: Run your own race. I find it best to stay in my own world and follow my instinct when I have a goal to achieve
G: That a perfect work/life balance is mythical – something to strive for but very hard to get right!
E: Giving up. Sometimes it’s necessary to open new doors. Learn when something is not working and face up to it.
Top job interview tip
G: Be candid with your responses and let your personality come through – don’t try and behave how you THINK they want or expect you to.
E: Do some homework, research the company, the industry and your competition.
G: LARGE soy latte
E: Small soy latte
G: Cheese and wine with family and friends
E: Write lists of what still needs doing then run a bath