We’ve grown accustomed to reporting on the It-Brit foundation with a 25,000 waiting list or the Korean watermelon face mask taking the world by storm, but this week, a multi-purpose product made right here in Australia is the source of all the hype.
Maybe it’s because it’s millennial pink, or maybe it’s because they have a very savvy Instagram strategy, but the Sand & Sky Brilliant Skin Purifying Pink Clay Mask sold over 50,000 units in its first eight weeks alone, and, as InStyle reports, attracted a waitlist of 2000+ people at one point.
The $69.90 mask has Australian Pink Clay as its hero ingredient, which promises to detoxify the skin, minimise pores and protect against environmental pollutants. It also contains a handful of organic ingredients, including licorice, aloe vera, kakadu plum, kelp and pomegranate to refine, brighten, soothe and hydrate your complexion.
Have you tried it? We’d love to know.