Since a terrifying attack in her Paris apartment that her tied up and robbed at gunpoint of a reported $14 million worth of jewelry, Kim Kardashian has taken herself off social media.
Critics accused the star of “flaunting” her wealth, claiming she made herself an easy target for the thieves by posting countless photos on social media of her jewellery as well as her location.
The star has since one completely silent on all social media channels, and has reportedly cancelled all business commitments – including her family’s reality show Keeping Up With The Kardashians – indefinitely.
However according to celebrity financial adviser Samuel Rad, the 35-year-old stands to lose upwards of $1 million (approximatey $AU1.3 million) per month.
Rad tells People that the star’s “overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies.”
This is separate to money she receives for appearances which can be anywhere from $US200,000 plus.
However Rad says that once she does return to business as usual, she could stand to make back what she’s lost, and then some.
“I think what’s going to happen is the first post she’s going to put up after not having posted for [a while], it’s going to get so many more followers and hits. I think that it might actually end up helping her. Especially if Kim positions [her return to social media] correctly … I think it could be a really big moneymaker for her brand.”
“People are hoping to hear from her,” Rad states, and adds “if Kim positions herself correctly, she can have a real blockbuster media score.”