But rather than feeling bad about our cottage-cheese thighs, body-positive Instagrammer Gabi Gregg is here to tell you that enough is enough!
The model took to Instagram to share a powerful message with her 450,000 followers, saying: '[A] reminder that cellulite is normal and nothing to be ashamed of (and also depends on lighting! You can literally see mine "disappear"...)'
In the short video, below, Gregg can be seen strutting forwards on a mirrored runway. At first, the back of Gregg's legs appear to be brimming with cellulite.
The beauty blogger then saunters out of the shadows to reveal soft, sleek looking skin clear of any imperfections.
The dark haired beauty is known to advocate for inclusion and size-diversity in the modelling industry, using the viral video as part of the promotion for her new swimwear range, which features a collection of swimsuits for sizes 12 - 24.
The video has been viewed more than 45,000 times.