6 Under-The-Radar Wedding Dress Brands To Know And Shop

The unconventional bride doesn’t always want what everyone else does. In fact, they might be after something a little, well, cooler. Something that’ll make their guests go ‘where did you get that’ and be seriously impressed at the answer. Well, if that sounds like you, the below brands are worth a look. Some are under-the-radar, even for the bridal world, and others are fashion labels that just so happen to be doing the best wedding dresses. Either way, you’ll be sure to impress when walking down that aisle.

Danielle Frankel

Before starting her own label, Danielle Frankel counted Vera Wang as a past employer. Taking that same understated ethos to her own designs, Frankel makes gowns that are effortless and inherently beautiful.

MARION | Chiffon and Chantilly lace gown, available @netaporter @markingrambride @bergdorfs @loho_bride #DanielleFrankel

Cecilie Bahnsen

Not a bridal designer by trade, It girl Danish label Cecilie Bahnsen makes dresses fit for a wedding. Her feminine, floaty creations are perfect for the laid back bride who wants something that will be remembered for its individuality.

SS19 in stores soon Campaign shot by @josefineseifert With sisters @lululeika and @yukiinspace Art directiln: @moon_intl styling: @emelierjohansson

One Day Bridal

Whether you’re after a classic shape or something a little bit more boundary pushing, One Day Bridal is a go-to. Striking the perfect balance between contemporary and unconventional, this brand knows how to design dresses with real women in mind.

*PARIS* The Parisian Campaign by @lovefindco, a regal editorial full of statement dresses, featuring @chosenbyoneday's 'Agata' gown*⠀⠀⠀⠀⠀⠀⠀⠀⠀ Styling & Creative Direction * @lovefindco⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photography *@matterhorn_photography⠀⠀⠀⠀⠀⠀⠀⠀⠀ Hair & Makeup * @Mylenebarcelona ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #onedaybride #onedaybridal #oneday #bride #wedding ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #realwedding #editorial #blog #engaged #engagement #weddingdress #weddinggown #inspiration #Paris

Lola Varma

Whether it’s a silk wrap dress, a T-shirt-skirt combination, or a silky bridal pant, Lola Varma’s Australian made dresses and seperates are fit for the unconventional queen. Simple and sophisticated, this local brand is doing everything right when it comes to making wearable, supple shapes into covetable bridalwear.

AUCKLAND POP UP * February 2nd - 3rd * email stylist@lolavarma.com for a fitting * limited spots left * Herika wearing the Ola tee & Delfina skirt * image @cortaknee

Spell Byron Bay

One for the free spirited brides, Spell Byron Bay has turned their uber-popular ready-to-wear line into must-have wedding dresses. From a summery slip to a long sleeved lace number dipped in whimsy, Spell is the answer to any bride wanting to set themselves on the road less travelled — with gorgeous results.

Witnessed this lionhearted beauty marry her beloved 💛🌿 By the watery shores of our fave headland and then back to the warmest, love filled garden gathering to eat, drink and be merry ~ can't think of a better way to celebrate @seagypsyjewelry and @jakedrifter's epic love 🌊🌙 @spell_bride #spellbride

Grace Loves Lace

Handmade on Australia’s golden coastline, Grace Loves Lace has built up a cult following for brides wanting to do something a little differently. Made to order, each gown is set apart through its attention to detail and classic — yet wholly fresh — design.

"I first saw the Rosa gown on Instagram and it was the first wedding dress I tried on! My friend thought I was crazy to drive 7 hours to the LA showroom for a dress but when you know, you know!" - #GLLbride Oksana wears our ROSA gown, FLEUR veil & DOSA heels | info@graceloveslace.com.au #gracelovelace #theuniquebride #wedding #weddingdress Photo by @jordanbakeyphoto

WATCH: Priyanka Chopra does bridal shower dressing like a pro

Francesca Wallace

Francesca is our Senior Digital Fashion Editor. She can most likely be found eating a big bowl of fries (don’t forget the aioli!), watching something trashy on TV or spending all her money online shopping. She’s interviewed everyone from Nicole Kidman to Kelly Gale and even emailed Kendall Jenner. Once.