MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

6 Wedding Day Suits Made For The Unconventional Bride

6 Wedding Day Suits Made For The Unconventional Bride

The Most Beautiful Wedding Dresses From Bridal Fashion Week

The Most Beautiful Wedding Dresses From Bridal Fashion Week

6 Wedding Trends That Will Be Huge In 2019

6 Wedding Trends That Will Be Huge In 2019

Selena Gomez Nails Best Friend Wedding Dressing

Selena Gomez Nails Best Friend Wedding Dressing

{headline}

{headline}

Where To Shop For Wedding Dresses For Plus Size Brides

Where To Shop For Wedding Dresses For Plus Size Brides

Inside Deborah Symond's Lavish Wedding

Inside Deborah Symond's Lavish Wedding

The 5 Best Wedding Photographers In Sydney

The 5 Best Wedding Photographers In Sydney

{headline}

{headline}

We Finally Know What Keira Knightley Wore For Her Second Secret Wedding

We Finally Know What Keira Knightley Wore For Her Second Secret Wedding

Everything To Know About Wedding Day Beauty

Everything To Know About Wedding Day Beauty

8 Unexpected Bridal Trends Worth Getting Your Head Around

8 Unexpected Bridal Trends Worth Getting Your Head Around

Editors Reveal The Wedding Day Advice They Wish They Were Given

Editors Reveal The Wedding Day Advice They Wish They Were Given

5 Cool-Girl Wedding Guest Labels You Can Wear Long After The Ceremony

5 Cool-Girl Wedding Guest Labels You Can Wear Long After The Ceremony

The Biggest Pinterest Wedding Trends Of 2019 So Far

The Biggest Pinterest Wedding Trends Of 2019 So Far

This Iconic Australian Brand Has Launched An Affordable Bridal Line

This Iconic Australian Brand Has Launched An Affordable Bridal Line

  1. Home
  2. Bridal

6 Under-The-Radar Bridal Brands To Know

For the bride who doesn’t want to look like everyone else - by Francesca Wallace
  • 08 Feb 2019
6 Under-The-Radar Bridal Brands To Know

The unconventional bride doesn’t always want what everyone else does. In fact, they might be after something a little, well, cooler. Something that’ll make their guests go ‘where did you get that’ and be seriously impressed at the answer. Well, if that sounds like you, the below brands are worth a look. Some are under-the-radar, even for the bridal world, and others are fashion labels that just so happen to be doing the best wedding dresses. Either way, you’ll be sure to impress when walking down that aisle.

Danielle Frankel

Before starting her own label, Danielle Frankel counted Vera Wang as a past employer. Taking that same understated ethos to her own designs, Frankel makes gowns that are effortless and inherently beautiful.

daniellefrankelstudio View Profile
474 likes - View Post on Instagram
MARION | Chiffon and Chantilly lace gown, available @netaporter @markingrambride @bergdorfs @loho_bride #DanielleFrankel

Cecilie Bahnsen

Not a bridal designer by trade, It girl Danish label Cecilie Bahnsen makes dresses fit for a wedding. Her feminine, floaty creations are perfect for the laid back bride who wants something that will be remembered for its individuality.  

ceciliebahnsen View Profile
8,850 likes - View Post on Instagram
SS19 in stores soon Campaign shot by @josefineseifert With sisters @lululeika and @yukiinspace Art directiln: @moon_intl styling: @emelierjohansson

One Day Bridal

Whether you’re after a classic shape or something a little bit more boundary pushing, One Day Bridal is a go-to. Striking the perfect balance between contemporary and unconventional, this brand knows how to design dresses with real women in mind.

onedaybridal View Profile
459 likes - View Post on Instagram
*PARIS* The Parisian Campaign by @lovefindco, a regal editorial full of statement dresses, featuring @chosenbyoneday's 'Agata' gown*⠀⠀⠀⠀⠀⠀⠀⠀⠀ Styling & Creative Direction * @lovefindco⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photography *@matterhorn_photography⠀⠀⠀⠀⠀⠀⠀⠀⠀ Hair & Makeup * @Mylenebarcelona ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #onedaybride #onedaybridal #oneday #bride #wedding ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #realwedding #editorial #blog #engaged #engagement #weddingdress #weddinggown #inspiration #Paris

Lola Varma

Whether it’s a silk wrap dress, a T-shirt-skirt combination, or a silky bridal pant, Lola Varma’s Australian made dresses and seperates are fit for the unconventional queen. Simple and sophisticated, this local brand is doing everything right when it comes to making wearable, supple shapes into covetable bridalwear.

lola.varma.bridal View Profile
1,135 likes - View Post on Instagram
AUCKLAND POP UP * February 2nd - 3rd * email stylist@lolavarma.com for a fitting * limited spots left * Herika wearing the Ola tee & Delfina skirt * image @cortaknee

Spell Byron Bay

One for the free spirited brides, Spell Byron Bay has turned their uber-popular ready-to-wear line into must-have wedding dresses. From a summery slip to a long sleeved lace number dipped in whimsy, Spell is the answer to any bride wanting to set themselves on the road less travelled — with gorgeous results.

spell View Profile
4,452 likes - View Post on Instagram
Witnessed this lionhearted beauty marry her beloved 💛🌿 By the watery shores of our fave headland and then back to the warmest, love filled garden gathering to eat, drink and be merry ~ can't think of a better way to celebrate @seagypsyjewelry and @jakedrifter's epic love 🌊🌙 @spell_bride #spellbride

Grace Loves Lace

Handmade on Australia’s golden coastline, Grace Loves Lace has built up a cult following for brides wanting to do something a little differently. Made to order, each gown is set apart through its attention to detail and classic — yet wholly fresh — design.

grace_loves_lace View Profile
2,479 likes - View Post on Instagram
"I first saw the Rosa gown on Instagram and it was the first wedding dress I tried on! My friend thought I was crazy to drive 7 hours to the LA showroom for a dress but when you know, you know!" - #GLLbride Oksana wears our ROSA gown, FLEUR veil & DOSA heels | info@graceloveslace.com.au #gracelovelace #theuniquebride #wedding #weddingdress Photo by @jordanbakeyphoto

WATCH: Priyanka Chopra does bridal shower dressing like a pro

  • Fashion
  • Fashion Trends
  • Bridal
Francesca Wallace
Francesca Wallace
Francesca is our Senior Digital Fashion Editor. She can most likely be found eating a big bowl of fries (don’t forget the aioli!), watching something trashy on TV or spending all her money online shopping. She’s interviewed everyone from Nicole Kidman to Kendall Jenner but didn't get a single good photo.

Save up to 39% + chance to WIN*-*Conditions apply

When you subscribe to marie claire.

Subscribe Now
Save up to 39% + chance to WIN*

Save up to 39% + chance to WIN*-*Conditions apply

When you subscribe to marie claire.

Subscribe Now
Save up to 39% + chance to WIN*

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

6 Wedding Day Suits Made For The Unconventional Bride

6 Wedding Day Suits Made For The Unconventional Bride

The Most Beautiful Wedding Dresses From Bridal Fashion Week

The Most Beautiful Wedding Dresses From Bridal Fashion Week

6 Wedding Trends That Will Be Huge In 2019

6 Wedding Trends That Will Be Huge In 2019

Selena Gomez Nails Best Friend Wedding Dressing

Selena Gomez Nails Best Friend Wedding Dressing

{headline}

{headline}

Where To Shop For Wedding Dresses For Plus Size Brides

Where To Shop For Wedding Dresses For Plus Size Brides

Inside Deborah Symond's Lavish Wedding

Inside Deborah Symond's Lavish Wedding

The 5 Best Wedding Photographers In Sydney

The 5 Best Wedding Photographers In Sydney

{headline}

{headline}

We Finally Know What Keira Knightley Wore For Her Second Secret Wedding

We Finally Know What Keira Knightley Wore For Her Second Secret Wedding

Everything To Know About Wedding Day Beauty

Everything To Know About Wedding Day Beauty

8 Unexpected Bridal Trends Worth Getting Your Head Around

8 Unexpected Bridal Trends Worth Getting Your Head Around

Editors Reveal The Wedding Day Advice They Wish They Were Given

Editors Reveal The Wedding Day Advice They Wish They Were Given

5 Cool-Girl Wedding Guest Labels You Can Wear Long After The Ceremony

5 Cool-Girl Wedding Guest Labels You Can Wear Long After The Ceremony

The Biggest Pinterest Wedding Trends Of 2019 So Far

The Biggest Pinterest Wedding Trends Of 2019 So Far

This Iconic Australian Brand Has Launched An Affordable Bridal Line

This Iconic Australian Brand Has Launched An Affordable Bridal Line

MarieClaire
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Instyle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • Airtasker
  • 7NEWS
  • SocietyOne
  • Health Engine
  • Starts at 60
© 2021 Are Media PTY LTD
Get more from Marie Claire

Magazine Subscription Offer

Save up to 39% + chance to WIN*-*Conditions apply

Shop This Offer
Save up to 39% + chance to WIN*