“It’s all about creating a look that’s simple but beautiful,” Priceline Pharmacy hair director Kenneth Stoddart tells us. “That’s the key for all the shows.” Wet look hair, wine-stained lips, glossy skin and feathered eyebrows are the key trends to master – below, Stoddart and Priceline Pharmacy make-up director Sarah Laidlaw share how to get them right.
What’s your secret to creating healthy-looking, glowing skin?
Sarah: Glossy skin is all about skincare, so we’ll ask the models to exfoliate the night before so their skin is smooth, then add a moisturiser and hydrating primer. We need the skin to have good texture because when you put anything with shine on the skin, it highlights the texture underneath.
Then just a bit of concealer and sheer BB cream, or a foundation that’s got a bit of gloss to it if the girls need it. We want the skin to be perfected and glossy and gorgeous. Then on the tops of the cheekbones, bridge of the nose, eyelids and top of the cupid’s bow, we dab Egyptian Magic. It’s a really amazing, hydrating moisturiser that’s high shine, so it adds this real gleam. It’s not highlight, it’s not metallic – it’s literally high shine. It gives you that beautiful gleaming eyelid and it’s nice on lips as well.
What's different about this season's brow shape?
Sarah: It's all about big, beautiful, bushy brushed-up brows. The way I describe it is the makeup version of micro-blading: I'm drawing in individual hairs with a cream eyebrow product, but there's still some skin behind it, it's not a solid line. Try Nyx Tame & Frame Brow Pomade.
A statement lip is a classic look, but how are you mixing it up backstage?
Sarah: We're doing a soft blurry edge with an ombré effect - it's dark in the centre and fades out to a lighter, blurrier shade. In a deep wine colour it looks really tough. Backstage we are using two different shades and blending it out with a lip brush, or you can even use your fingertip to achieve a blurry edge. If you use the one lip colour, it’s harder to get the ombre effect. And then minimal mascara to keep the eye more modern – it’s always cooler if there’s something missing.
What hairstyles are going to be huge in 2018?
Kenneth: This season in particular there are a lot of hair embellishments. Half the models have got this wet look, straight the shoulders and a really nice masculine shape at the front – and the rest are wearing ponytails with a headband. Try a Lady Jayne Headband.
We’re seeing hair with vintage brooches, like McQueen, he did lots of things in the hair. It’s vintage, it’s romantic, with headbands and all kinds of stuff. I’m seeing a lot more hair accessories. This season it’s being taken further again.
How do you achieve that editorial wet look hair - is the hair actually wet?
Kenneth: For wet look hair, what I use is a dry oil that I spray onto dry hair and it gives it the illusion of looking wet, but it's not. It’s got a really high shine, so when the lights hit it on the runway it will look wet. Try a dry oil that can be used on the body or the hair like Nuxe Huile Prodigieuse.
Is that a look that works on all hair types?
Kenneth: Really fine hair shouldn’t attempt the dry oil wet look. I would use a shine spray, something that’s a bit lighter, rather than a dry oil, which is better for medium to thick hair.
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Sarah Laidlaw – Priceline Pharmacy Makeup Director
Kenneth Stoddart – Priceline Pharmacy Hair Director
Sonny Vandevelde – Photographer