How can this be happening?! Just last month Victoria’s Secret announced they were culling their swimwear range, and now they’re destroying all of our dreams by canning their shoes, accessories and apparel lines. But what does this mean for the active wear?!
How are we supposed to #TrainLikeAnAngel if we can’t have their active wear?! Okay, yeah, we can just wear some other brand, but training in Puma just isn’t as cool, okay?
The iconic brand confirmed the news with Glamour today, releasing the following statement:
"In order to better focus our resources on core merchandise categories, we have decided to eliminate non-core businesses, including swim, in our Victoria’s Secret lingerie business and shoes, accessories and apparel that were offered in our digital channel but not in stores."
VS will be focusing their attention solely on their lingerie, VS Pink and VS Beauty lines. The cull does mean there are some rather epic sales in our future, with up to 60% of swim right now! We're sad to see the brand getting rid of our beloved products but, hey, you do you.