But they don’t necessarily want to wear pink (sorry, Jess). Pinterest reports that searches for champagne wedding dresses are up more than 358 per cent this year, followed by rose-coloured dresses (up over 46 per cent).
Colour aside, searches for wedding day jumpsuits are up more than 178 per cent on Pinterest (perhaps inspired by this gorgeous example?).
The bridal style rules for 2018? Refreshingly, it seems like there are none.