In celebration of the 50th anniversary of World Earth Day, Ralph Lauren have launched the Ralph Lauren Earth Polo, offering a new blended material to reinforce the brand’s commitment to protecting the environment. Made from recycled plastic bottled and dyed with a waterless treatment process, Ralph Lauren have pledged to remove 170 million plastic bottles from oceans and landfills by 2025 through this approach.
Homegrown Australian brand KITX has always been known for its transparency and dedication towards sustainability. For Earth Day, the brand has developed their signature Activism Tees into a long-sleeve variant, with $5 from every piece in the range being donated to Carbon Neutral - a carbon solutions provider and reforestation offset developer.
Luxury pre-loved fashion platform Vestiaire Collective is encouraging consumers to rethink the environmental impact of their wardrobe choices with the ‘Wardrobe Reality Check.’ Developed to coincide with the 50th anniversary, the initiative is part of the brand’s broader “Fashion Should Feel Good” campaign which considers how we can all act more sustainably during the month of April and beyond. The challenge asks fashion lovers around the world follow a simple 4-step check process to assess the impact of their wardrobes while offering practical insights on how to act now and start making a difference.
‘It-girl’ fashion brand Maggie Marilyn launched its first sustainability strategy in 2019 and has now released its latest Sustainability Strategy Update to celebrate their commitment this Earth Day. In addition, the brand will also be hosting a Q&A on Instagram lead by Maggie herself on the day (Wednesday, 8am NZST) to answer questions from their community around the strategy and sustainability as a whole.
Spread an important message this Earth Day with Pangaia’s ‘Earth Day Every Day’ t-shirt. Made from 20% saltwater seaweed fibre and 80% GOTS-certified organic cotton, the brand is also planting one mangrove tree, in collaboration with SeaTrees, for every product sold.
Cult denim brand Frame has curated an exclusive sustainable edit for Earth Day, featuring cashmere jumpers respun from vintage cashmere and factory leftovers in Northern Italy, and jeans made from organic cotton and recycled polyester that comes from post-consumer plastic bottles.
Sustainable marketplace Depop is inviting their customers to change their consumption habits by highlighting sellers that fulfill its sustainability criteria in ‘Meet The Sellers,’ as well as asking their community to spread the message using the #RethinkReuseRenew hashtag.
After an encounter with the reality of human trafficking in the streets of Thailand, James Bartle founded Outland Denim, with the aim of starting a company where victims of such abuse could learn new skills, start afresh and support their families without fear. The company is headquartered in Australia and has a training and production facility in Cambodia, where it invests in the personal development and well-being of its employees while innovating on ethical and environmentally responsible production practices. (Outland has an A+ score in an external audit by the World Aid Ethical Fashion Report, a feat not many other brands can attest to).