Flavour, fashion and flair are not words usually used to describe wines, but that's exactly how adventurous new wine brand Young & Co does - which is only proven through their lip-smacking new range. Launching this month, the range includes three reds - 'The Jam' Shiraz, 'Cherry Bomb' Pinot Noir and 'Berry Riot' Grenache. Fear not white wine and rosé lovers, the brand will be introducing those later this year.
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Young & Co promises a "flavour sensation in every glass", designed to embrace the hero taste characteristics of the varietal and assist those new to wine to find a flavour that appeals to them.
Sourced from some of the world’s leading wine regions, from McLaren Vale in Australia to the south of France, the range delivers a perfect balance of style and sass while bursting with rich favours sure to tantalise tastebuds. The Jam McLaren Vale Shiraz evokes an abundance of fruit flavour and real blackberry taste sensation, Cherry Bomb French Pinot Noir is packed with sweet cherry flavours creating a real taste explosion and Berry Riot French Grenache flaunts sweet raspberry and subtle spice making for a perfect pairing with tasty ethnic dishes.
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According to Samantha Benney, Marketing Manager at Young & Co, “Research tells us flavour is the #1 consideration for consumers when they are purchasing alcoholic beverages, excluding price and promotions. This combined with wine drinkers becoming more adventurous with their palate and seeking out different regions, varietals and styles, means that the new Young & Co range ticks all the right boxes in delivering a tantalising taste experience.”
Young & Co is available at BWS nationally and retails for $23.