ZARA has caused outrage with their new ad campaign, using the slogan 'Love Your Curves' alongside two skinny models.
The ad was spotted in Dublin, Ireland earlier in the week, and has come under fire for promoting unrealistic standards of beauty.
Irish television host Muireann O'Connell started the conversation online with this fiery tweet:
She added, "Can I just say, this is nothing to do with the models. It's the marketeers that have distorted their image & fucked up."
She's got a point too - people should love their body no matter what size they are, but calling thin models 'curvy' is not helping the cause.
Other Tweeters had some suggestions for the Spanish clothing retailer's ad campaign.
But others didn't agree, saying we shouldn't tear down skinny models, who also have some curves.
It will be interesting to see how the retailer will respond to the controversy.