Costume designer Eric Daman, who burst out onto the fashion scene when he worked as a guest stylist on 'Sex and the City', served as the primary stylist for 'Gossip Girl' throughout the shows six seasons. Audiences watched on as the popular, wealthy teens of the Upper East Side sauntered around the streets of New York, intermingling in each other's lives and sparking scandalous drama that was broadcasted throughout their social circles by an *unknown* blogger. It was during these six seasons that Daman referred to his training under Patricia Field, the world famous 'Sex and the City' stylist, who he has heralded as the inspiration for his designs in 'Gossip Girl', as she was known for "pushing the boundaries and expanding the character through clothing."
Turning everyday into a fashion show and the streets of the Upper East Side into a runway, Daman dressed the A-list cast of 'Gossip Girl' to the nines, creating a uniquely preppy, yet edgy vibe that had fans of the show flocking to recreate their favourite characters looks!
Audiences watched on as the flirtatious, fashionable 'it' girl Serena van der Woodsen, played by Hollywood household name Blake Lively, ruled her prep school to become the highly sought after Queen Bee. Serena's on-screen transformation was met with a string of swanky, on-trend outfits personalised specifically for the blonde-beauty's curvaceous, towering frame.
...not to mention the on-screen transformation of Jenny Humphries, played by Taylor Momsen! Lover boy's little sister discovered her own passion for fashion and began creating gothic inspired garments from scratch.
Earning Eric Daman a nomination from the Costume Designers Guild, 'Gossip Girl' inspired fans of the show to be daring and creative with their fashion choices. Daman told InStyle that he hopes fans remember the show as "an iconic one that brings to mind rich, naughty Upper East Siders and their impeccable taste in clothing!"
Fans wanting to infuse the signature 'Gossip Girl' style into their wardrobes flocked to online shops in herds, vying to add a flair of Serena's boho style or Blair's classy vibes to their own looks.