Over the past few years, the amount of standout Australian lingerie brands has grown tenfold.
From internationally renowned labels, such as Elle Macpherson, Bendon, and Pleasure State to small, but beautiful brands, such as Aimee-Cherie Intimates, and Love Stories, women are now spoilt for choice when it comes to picking underwear that’s both stylish, sexy and comfortable.
Below, we’ve listed the best Australian lingerie brands—and a few from across the ditch—in no particular order.
The Best Lingerie Brands To Shop In 2024
Bras N’ Things
One of the biggest names in the Australian lingerie game, Bras N’ Things are known for their high-quality, on-trend garments. They’re all about promoting confidence and self-love, which gets a big tick of approval from us.
Shop here.
Bendon
Individuality and self-expression are at the core of this brand. Whether you’re looking for a sensual, feminine chemise or a barely-there lace number, they have every kind of style imaginable.
Shop here.
Bluebella
Bras, basques and bodysuits – this brand has it all. From geometric lace and soft satins to sheer mesh designs, there’s something to suit every woman in any mood.
Shop here.
Hello Peachiee
With a focus on on designing playful, colourful and body positive pieces, Hello Peachiee’s range is second-to-none and caters to sizes 6 to 20. And, if you’re someone who detests lingerie shopping, you’ll delight in their subscription service, delivering new undergarments to your door monthly.
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Rose and Bare
When it comes to nude underwear, oftentimes it’s boring, uncomfortable and unflattering, but new Australian label Rose and Bare was created to be the exact opposite, giving women support and lift in all the right places while being your go-to to wear underneath literally anything. Sign us up.
Shop here.
Berlei
One of Australia’s most well-known lingerie brands, which has been around for over 100 years. Berlei was put on the market thanks to their infamous seamless bra ‘sweatergirl’. Now, the iconic Aussie brand is known for its sportsbras, collaborating with Serena Williams on a regular basis.
Shop here.
Bonds
One of Australia’s iconic brands, Bonds have been a part of Australian’s wardrobes for more than 100 years. Since 1915, the Aussie brand have provided an extensive range of underwear and bras in different styles, colours and prints that are thoughtfully crafted for all-day comfort without sacrificing style.
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Nancy Ganz
If you’re looking for modern, comfortable and stylish shapewear, look no further than Australia’s very own Nancy Ganz. Using the latest fabric technology and technical fitting expertise, the shapewear targets simply smooths and enhances your natural assets.
Shop here.
Souszy
Want something that feels as comfortable as cotton but looks incredible when you take your clothes off? Introducing Souszy, a new Australian lingerie label and your new best friend.
Shop here.
Sandra Silk
An Australian silk-only underwear brand. The brand was born out of desire to create beautiful and functional lingerie made entirely from silk. Alongside its soft and luxurious handle, the brand uses silk because of its health benefits including its breathability and hypoallergenic properties.
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SIR.
The contemporary womenswear label lend their signature minimalist ethos to a range of lingerie. Since its launch in 2015 by Nikki Campbell and Sophie Coote, Sir The Label has become an a favourite among Instagram influencers. Alongside their clothing, the brand’s offers a versatile range of lingerie.
Shop here.
Le Buns
An eco-conscious Australian label making lingerie that helps the planet. LÉ BUNS is an Australian eco-friendly brand which creates organic cotton underwear and sustainable swimwear.
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Maiki
A Melbourne-based label offering a range of ethically-made fine lingerie, intimates and loungewear. Founded by Melitta Gardner, the brand creates a range of lingerie and loungewear made from high quality fabrics, including expertly sourced silk and lace, at an affordable price.
Shop here.
Elle Macpherson Body
One of Australia’s most beloved supermodels launched her lingerie line in 2016. The brand has fast become a staple in any woman’s wardrobe.
Shop here.
Lonely
A New Zealand lingerie label famous for its inclusive campaigns. Technically, Lonely is from New Zealand, but its incredible lingerie makes it impossible not to include in this list. The brand has a strict no photoshop rule and uses women of all races, ages and sizes to model its designs.
Shop here.
Stonemen
If comfort is your number one priority but, you still want to look cute you can’t go past Stonemen. They’re the perfect brand for everyday basics with a twist.
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Hopeless Lingerie
Each piece from the label is designed and handmade in Melbourne. Established in 2008 by two sisters Gabrielle and Dominique Adamidis, the brand made for “bad-ass women” offers lingerie, underwear and intimates inspired by female villians and heroines.
Shop here.
Ginia
An Australian brand devoted to creating refined silk essentials that timeless and elegant. With an impressive range of local and international stockists, the Australian brand is hallmarked by silk pieces that imbue a sophisticated design and luxurious quality.
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NICO
A Brisbane-based ethical fashion label focussed on comfort, sustainability and style. Established in 2012 by Lis Harvey, the sustainable underwear label offer high quality designs that will make you look and feel good. It is the first underwear label to receive an accreditation with Ethical Clothing Australia.
Shop here.
Love & Lustre
The Melbourne-based brand offers everyday lingerie made from premium materials and flattering silhouettes. Established in 2001, the Australian brand have been offering a range of lingerie crafted from silk, cotton, modal and lace, that serve everyday needs.
Shop here.
Pleasure State
A Sydney-based label creates luxurious lingerie that doesn’t sacrifice comfort. Since 2004, the Australian label have been creating lingerie that combine luxurious designs with high quality materials.
Shop here.
Juem
A Byron Bay-based lingerie label created by Juliette Harkness and Emma Nelson. The brand’s offerings are created with the aim of making women feel “confident, beautiful and womanly” without sacrificing comfort.
Shop here.
