All Of The Australian Lingerie Brands You Need To Know
Over the past few years, the amount of standout Australian lingerie brands has grown tenfold. From internationally renowned labels, such as Elle Macpherson, Bendon, and Pleasure State to small, but beautiful brands, such as Aimee-Cherie Intimates, Love Stories and New Zealand-based label, Lonely, now women are spoilt for choice when it comes to picking underwear that's both stylish, sexy and comfortable.
Below, we've listed the best Australian lingerie brands - and a few from across the ditch - in no particular order.
19. Rose and Bare
When it comes to nude underwear, oftentimes it's boring, uncomfortable and unflattering, but new Australian label Rose and Bare was created to be the exact opposite, giving women support and lift in all the right places while being your go-to to wear underneath literally anything. Sign us up.
Shop here.
18. Souszy
Want something that feels as comfortable as cotton but looks incredible when you take your clothes off? Introducing Souszy, a new Australian lingerie label and your new best friend.
17. Maiki
A Melbourne-based label offering a range of ethically-made fine lingerie, intimates and loungewear.
Founded by Melitta Gardner, the brand creates a range of lingerie and loungewear made from high quality fabrics, including expertly sourced silk and lace, at an affordable price.
16. Elle Macpherson Body
A range of lingerie and sleepwear created by Elle Macpherson.
One of Australia's most beloved supermodels launched her lingerie line in 2016. The brand has fast become a staple in any woman's wardrobe.
15. Berlei
One of Australia's most well-known lingerie brands, which has been around for over 100 years.
Berlei was put on the market thanks to their infamous seamless bra ‘sweatergirl’. Now, the iconic Aussie brand is known for its sportsbras, collaborating with Serena Williams on a regular basis.
14. Love Stories
A fashionable Australian lingerie brand which is famous for its beautiful bralettes, brief and pyjamas.
Love Stories was started in 2013 and is now stocked in boutiques and department stores worldwide. The label has a premium range called Cirque De La Nuit and a ready-to-wear collection.
13. Lonely
A New Zealand lingerie label famous for its inclusive campaigns
Technically, Lonely is from New Zealand, but its incredible lingerie makes it impossible not to include in this list. The brand has a strict no photoshop rule and uses women of all races, ages and sizes to model its designs.
12. Le Buns
An eco-conscious Australian label making lingerie that helps the planet.
LÉ BUNS is an Australian eco-friendly brand which creates organic cotton underwear and sustainable swimwear.
11. Pleasure State
A Sydney-based label creates luxurious lingerie that doesn't sacrifice comfort.
Since 2004, the Australian label have been creating lingerie that combine luxurious designs with high quality materials.
10. Bonds
One of Australia's iconic brands, Bonds have been a part of Australian's wardrobes for more than 100 years.
Since 1915, the Aussie brand have provided an extensive range of underwear and bras in different styles, colours and prints that are thoughtfully crafted for all-day comfort without sacrificing style.
9. Sandra Silk
An Australian silk-only underwear brand.
The brand was born out of desire to create beautiful and functional lingerie made entirely from silk. Alongside its soft and luxurious handle, the brand uses silk because of its health benefits including its breathability and hypoallergenic properties.
8. Hopeless Lingerie
Each piece from the label is designed and handmade in Melbourne.
Established in 2008 by two sisters Gabrielle and Dominique Adamidis, the brand made for “bad-ass women” offers lingerie, underwear and intimates inspired by female villians and heroines.
7. Silent Assembly
The Australian lingerie brand is famous for their signature Curvessence 3D bra technology.
Founded by Australian designer Kay Cohen, the brand creates a range of lingerie crafted from luxurious materials and designed with forward-thinking technology. The Curvessence technology uses nylon memory polymers instead of underwires to conform to the wearer's body.
6. Palindrome
After noticing a gap in the lingerie market for 'everyday luxury' designs, the Sydney-based label was created.
Established in 2015 by Marie Savvas, a former lingerie buyer and design director, Palindrome provides chic styles designed with flattering fits, including their signature 'identi-FIT'.
5. Ginia
An Australian brand devoted to creating refined silk essentials that timeless and elegant.
With an impressive range of local and international stockists, the Australian brand is hallmarked by silk pieces that imbue a sophisticated design and luxurious quality.
4. Juem
A Byron Bay-based lingerie label created by Juliette Harkness and Emma Nelson.
The brand's offerings are created with the aim of making women feel "confident, beautiful and womanly" without sacrificing comfort.
3. Sir The Label
The contemporary womenswear label lend their signature minimalist ethos to a range of lingerie.
Since its launch in 2015 by Nikki Campbell and Sophie Coote, Sir The Label has become an a favourite among Instagram influencers. Alongside their clothing, the brand's offers a versatile range of lingerie.
2. Love & Lustre
The Melbourne-based brand offers everyday lingerie made from premium materials and flattering silhouettes.
Established in 2001, the Australian brand have been offering a range of lingerie crafted from silk, cotton, modal and lace, that serve everyday needs.
1. NICO
A Brisbane-based ethical fashion label focussed on comfort, sustainability and style.
Established in 2012 by Lis Harvey, the sustainable underwear label offer high quality designs that will make you look and feel good. It is the first underwear label to receive an accreditation with Ethical Clothing Australia.
