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All Of The Australian Lingerie Brands You Need To Know

Spoilt for choice - by Isabelle Truman
  • 09 Sep 2019
All Of The Australian Lingerie Brands You Need To Know

Over the past few years, the amount of standout Australian lingerie brands has grown tenfold. From internationally renowned labels, such as Elle Macpherson, Bendon, and Pleasure State to small, but beautiful brands, such as Aimee-Cherie Intimates, Love Stories and New Zealand-based label, Lonely, now women are spoilt for choice when it comes to picking underwear that's both stylish, sexy and comfortable. 

Below, we've listed the best Australian lingerie brands - and a few from across the ditch - in no particular order.

20. Nancy Ganz

nancyganzau View Profile
190 likes - View Post on Instagram
The best of both worlds, our Lingerie with Benefits fuses delicate, feminine lingerie with powerful shapewear! #ALLKINDSOFBEAUTIFUL #LINGERIEWITHBENEFITS⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #lingeriewithbenefits #bodywearwithbenefits #fashion #ootd #style #lingerie #shapewear #hourglass #beauty #beautysecret #styleblog #whatiwore #fashionblogger #inspo #trends #trendalert #trending #look #lookbook #whatiwore #love #instafashion #glam #instastyle #nancyganz #shapewear⁠

If you're looking for modern, comfortable and stylish shapewear, look no further than Australia's very own Nancy Ganz. Using the latest fabric technology and technical fitting expertise, the shapewear targets simply smooths and enhances your natural assets. 

Shop here. 

19. Rose and Bare

roseandbare View Profile
884 likes - View Post on Instagram
YOUR NUDE SPECIALIST We are @roseandbare. AND WE ARE LIVE! 4 shades of 'nude' created with your skin tone in mind. 3 styles of bras created with your comfort in mind. 2 styles of underwear created with your wardrobe in mind. Love from, @natalie_roser

When it comes to nude underwear, oftentimes it's boring, uncomfortable and unflattering, but new Australian label Rose and Bare was created to be the exact opposite, giving women support and lift in all the right places while being your go-to to wear underneath literally anything. Sign us up.

Shop here.

18. Souszy

souszy View Profile
48 likes - View Post on Instagram
Shop 'Everyday Nude'. Nude, without actually being nude. #everydaylace #gotyourback

Want something that feels as comfortable as cotton but looks incredible when you take your clothes off? Introducing Souszy, a new Australian lingerie label and your new best friend. 

17. Maiki

A Melbourne-based label offering a range of ethically-made fine lingerie, intimates and loungewear.

maikiofficial View Profile
110 likes - View Post on Instagram
We have been quietly working away on some exciting new pieces for you just in time for Christmas 💕 Stay Tuned #maiki

Founded by Melitta Gardner, the brand creates a range of lingerie and loungewear made from high quality fabrics, including expertly sourced silk and lace, at an affordable price.

16. Elle Macpherson Body

A range of lingerie and sleepwear created by Elle Macpherson.

ellemacphersonbody View Profile
454 likes - View Post on Instagram
Get the 'Stretch' gee in Aura Orange for 30% off. It's stocktake time baby! #ellemacphersonbody #EMB #lingeriebrand

One of Australia's most beloved supermodels launched her lingerie line in 2016. The brand has fast become a staple in any woman's wardrobe.

15. Berlei

One of Australia's most well-known lingerie brands, which has been around for over 100 years.

berleiaus View Profile
178 likes - View Post on Instagram
Barely There, Womankind, Luxury Lace - find a new Spring/Summer style to suit you: www.berlei.com.au #BerleiAus

Berlei was put on the market thanks to their infamous seamless bra ‘sweatergirl’. Now, the iconic Aussie brand is known for its sportsbras, collaborating with Serena Williams on a regular basis. 

14. Love Stories

A fashionable Australian lingerie brand which is famous for its beautiful bralettes, brief and pyjamas.

lovestoriesintimates View Profile
5,087 likes - View Post on Instagram
Bralettes baby #lovelace #uma #lovestories #lingerie

Love Stories was started in 2013 and is now stocked in boutiques and department stores worldwide. The label has a premium range called Cirque De La Nuit and a ready-to-wear collection. 

13. Lonely

A New Zealand lingerie label famous for its inclusive campaigns 

lonelylingerie View Profile
4,155 likes - View Post on Instagram
Seiko's house ~ 3 - Tokyo 🇯🇵 - 1.6.18 - - TY @s_e_i_k_o 💞 .

Technically, Lonely is from New Zealand, but its incredible lingerie makes it impossible not to include in this list. The brand has a strict no photoshop rule and uses women of all races, ages and sizes to model its designs. 

12. Le Buns

An eco-conscious Australian label making lingerie that helps the planet.

lebuns_ View Profile
235 likes - View Post on Instagram
Waiting for the weekend w. @hot_tuna_ shot by @kristengrace__

LÉ BUNS is an Australian eco-friendly brand which creates organic cotton underwear and sustainable swimwear.

11. Pleasure State

A Sydney-based label creates luxurious lingerie that doesn't sacrifice comfort.

pleasurestate View Profile
266 likes - View Post on Instagram
Forget roses 🌹 she wants lace Shop the Lolita De La Huerta Soft Cup Bra available now at @pleasurestate 💖 📸@amfora_lingeriemission #lace #lingerieaddict #romance #softcup #lolitadelahuerta #lingerie #satin

Since 2004, the Australian label have been creating lingerie that combine luxurious designs with high quality materials.

10. Bonds

One of Australia's iconic brands, Bonds have been a part of Australian's wardrobes for more than 100 years.

bondsaus View Profile
1,240 likes - View Post on Instagram
Mornings in Bonds ☕️ * 📸 @jordansimek @leniflashes #bondsoriginals #bondsaus #gottabebonds

Since 1915, the Aussie brand have provided an extensive range of underwear and bras in different styles, colours and prints that are thoughtfully crafted for all-day comfort without sacrificing style.

9. Sandra Silk

An Australian silk-only underwear brand.

sandrasilk.australia View Profile
21 likes - View Post on Instagram
Our most popular seamless silk briefs are now back in stock. These babies are great for ladies with fuller hips .They are undetectable when wore under thicker garments . Shop online at sandrasilk.com.au . Product code #1805 #sandrasilk #silk #luxury #nopantieline #comfyandbeauty #perfectcutforladieswithfullerhips #sellingoutfast #wearsilk#becauseyoudeservebetter #sandrasilkaustralia @sandrasilk.australia

The brand was born out of desire to create beautiful and functional lingerie made entirely from silk. Alongside its soft and luxurious handle, the brand uses silk because of its health benefits including its breathability and hypoallergenic properties. 

8. Hopeless Lingerie

Each piece from the label is designed and handmade in Melbourne. 

hopelesslingerie View Profile
1,114 likes - View Post on Instagram
@milakarumbi in our white lace Sally Bralette & Sabrina Thong ☁️ #hopelesslingerie

Established in 2008 by two sisters Gabrielle and Dominique Adamidis, the brand made for “bad-ass women” offers lingerie, underwear and intimates inspired by female villians and heroines.

7. Silent Assembly

The Australian lingerie brand is famous for their signature Curvessence 3D bra technology.

silentassembly View Profile
63 likes - View Post on Instagram
Light and shadows in our Zara Cheeki Knickers #lingerie #silentassembly #girl #fashion #couture #lace

Founded by Australian designer Kay Cohen, the brand creates a range of lingerie crafted from luxurious materials and designed with forward-thinking technology. The Curvessence technology uses nylon memory polymers instead of underwires to conform to the wearer's body. 

6. Palindrome

After noticing a gap in the lingerie market for 'everyday luxury' designs, the Sydney-based label was created.

palindromeofficial View Profile
166 likes - View Post on Instagram
Sugar Top & French Shorts. . . . . . . #palindromestudio #sexycool #lingerie #sexylingerie #intimates #intimateapparel #lingeriemodel #sydneylingerie #australianlingerie #bras #panties #lingeriegift #girlthings #palindromeaustralia #fashionshoot

Established in 2015 by Marie Savvas, a former lingerie buyer and design director, Palindrome provides chic styles designed with flattering fits, including their signature 'identi-FIT'. 

5. Ginia

An Australian brand devoted to creating refined silk essentials that timeless and elegant.

giniaofficial View Profile
29 likes - View Post on Instagram
Our Fleurette range - now dropping featuring @gigiringel

With an impressive range of local and international stockists, the Australian brand is hallmarked by silk pieces that imbue a sophisticated design and luxurious quality. 

4. Juem 

A Byron Bay-based lingerie label created by Juliette Harkness and Emma Nelson.

_juem_ View Profile
166 likes - View Post on Instagram
Maternity tri and boy briefs in nude pink

The brand's offerings are created with the aim of making women feel "confident, beautiful and womanly" without sacrificing comfort.

3. Sir The Label

The contemporary womenswear label lend their signature minimalist ethos to a range of lingerie. 

sir_thelabel View Profile
4,853 likes - View Post on Instagram
The Stevie Intimates | On beauty @_yanyanchan | Available Online Now | #SirTheLabel

Since its launch in 2015 by Nikki Campbell and Sophie Coote, Sir The Label has become an a favourite among Instagram influencers. Alongside their clothing, the brand's offers a versatile range of lingerie.

2. Love & Lustre

The Melbourne-based brand offers everyday lingerie made from premium materials and flattering silhouettes.

loveandlustre View Profile
15 likes - View Post on Instagram
Our Classic Lace Bralette and Knickers in nude. Great under any outfit and so comfy to wear! 💖 Model @brazenmodels @bayleemullen Photographer @blessedpixels #lingerie #lingeriemodel #australia #melbourne #colour #nude #black #bralette #knickers #underwearmodel #underwear #thong #lingerieaddict #lingeriemodel

Established in 2001, the Australian brand have been offering a range of lingerie crafted from silk, cotton, modal and lace, that serve everyday needs.

1. NICO

A Brisbane-based ethical fashion label focussed on comfort, sustainability and style.

nicounderwear View Profile
107 likes - View Post on Instagram
Where comfort meets support - our Full Cup Wirefree Bra. Part of our Basics range and available in black, white and grey Marle.

Established in 2012 by Lis Harvey, the sustainable underwear label offer high quality designs that will make you look and feel good. It is the first underwear label to receive an accreditation with Ethical Clothing Australia.

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Isabelle Truman
Isabelle Truman
Isabelle Truman is a freelance writer based out of London, UK. She specialises in fashion, lifestyle and travel and knows a thing or two (read: everything) about both Meghan Markle and 'Sex and the City'.

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