No longer reserved for special occasions like Valentine’s Day, lingerie has slowly been making its way to the forefront of our wardrobes.
Following a surge in sensual dressing and sheer styles–a trend not looking to let up soon–investing in undergarments worthy of putting on display outside of the bedroom has become a must.
The exceedingly blurred line between day and night dressing, outer and underwear, has pushed the style envelope in the lingerie landscape as well as birthing some of the best new brands in the market.
Size inclusivity and body positivity has also seen many lingerie brands pivot their approach, with a focus on the female gaze, and sensual dressing for one’s self.
So, where do you start when there are so many great lingerie brands to shop from? We recommend the below.
The Best Lingerie Brands To Shop In Ausralia
Fleur De Mal
Fun, flirtatious and fashion-forward. That’s what lies at the heart of luxury label Fleur De Mal, where designs take “a fashion approach to lingerie” and “a lingerie language to fashion”. The result? A stunning collection that will have you relishing in boudoir dressings, with pieces to wear in the bedroom and beyond.
Built on the vision of eponymous founder, Simone Pérèle’s desire for lingerie that doesn’t force a woman to “choose between being comfortable and feeling beautiful”, the french label is the epitome of luxury in lingerie. Opening her atelier in Paris in 1948 following her training as a corset maker, Pérèle set out to break tradition and create intimates that are as intricate as they are wearable.
When it comes to lingerie, black and reds will forever be favourites. But, there’s only so many renditions of bedroom classics we can justify buying. Enter: Dora Larsen.
Established in London in 2016 by Georgia Larsen, the intimates brand is built on bringing contemporary shapes and colourful combinations to our top drawers.
Shop via Net-A-Porter
Savage X Fenty
If anyone can get us adding to cart without question it’s Rihanna. Unsurprisingly, her Savage X Fenty collection is lace-adorned perfection. Unwavering in its inclusivity, you’ll find beautiful intimates for all genders and all bodies with sizes running from 4 – 26 AU in designs ranging from soft and feminine to bold and risqué.
Available to shop at:
Known best for its European-inspired swimwear, Sommer Swim’s lingerie line is not to be overlooked. Feminine, sensual and with their discernible European touch, it’s the kind of delicate yet luxurious lingerie you’ll want to save for extra special affairs.
Shop via Sommer Swim
Perfectly blending the lines between special occasion lingerie and your everyday cottons, Chouchou crafts comfortable and cute pieces that challenge the notion of traditional sex appeal.
Shop via Chouchou Intimates
Hello Peachiee was born from a frustration with a lack of inclusivity and body positivity in the market. Designing fun and feminine lingerie in sizes 6-20 (with a wider range in the works), the brand celebrates all bodies and even offers a subscription service, delivering new pieces to your door monthly or quarterly.
Shop via Hello Peachie