Everything You Need To Know To Keep Your Blonde Brilliant And Salon-Fresh

Keep your cool

As any colour-enhanced blonde will tell you, keeping your blonde tones cool and bright is a commitment. When you walk out of the salon your blonde is at its best, but how do you keep it that way without brassiness creeping in? And how can you keep it looking bright for longer? The John Frieda Sheer Blonde range has been specifically created to tone, renew and correct blonde tones so your blonde stays beautiful for longer. We asked the colour care experts at John Frieda for the lowdown.

Do I need a colour correcting shampoo? And conditioner? Why?

There are very few blondes among us who naturally possess a halo of shiny, pearlescent colour. Most seek a little salon help along the way, and the lightening process can leave our hair vulnerable to damage and discolouration over time. This, together with the daily rigours of styling, especially with heat tools, can leave blonde hair looking brassy, flat and dull. That’s why you should use a blonde-specific toning shampoo and conditioner that’s been specifically designed to cleanse, tone and restore moisture and shine to chemically treated blonde hair.

How does a toning shampoo and conditioner work?

Purple tones are the opposite to yellow on the colour wheel, so it makes perfect sense that a purple toned shampoo can reverse the appearance of that yellow tinge blondes can get over time. Optical Brightening Technology absorbs UV light and emits a white-blue glow, so colour-treated blonde tones appear brighter and brassy tones are neutralised. John Frieda Sheer Blonde Colour Renew Tone Correcting Shampoo uses groundbreaking colour-correcting technology that revitalises and re-balances blonde in just three washes. The Sheer Blonde Colour Renew Conditioner follows up with a hydrating conditioner formulated for colour-treated blonde hair. Both are suitable for all shades of colour-treated or highlighted blonde hair.

john frieda purple tone correcting shampoo
John Frieda Sheer Blonde Colour Renew Tone Correcting Shampoo

How often do I use it?

How often you use the range depends on how often you need to wash your hair, how much product you use and how oily your hair is naturally. You can use it every wash if you only wash your hair every two days, or if you’re a daily hair washer you might want to alternate it with another range to avoid over-use. Are you battling with some serious blonde breakage? Try John Frieda Sheer Blonde Hi-Impact Restoring Shampoo and Conditioner to gently cleanse, nourish and restore colour treated strands.

Will it dye my hair purple?

Good question. Nobody wants a blue rinse! While some toning shampoos can turn blonde hair a lilac tone, John Frieda Sheer Blonde Colour Renew Tone Correcting Shampoo and Conditioner is a gentle formula that has been designed for use up to three times a week for the best results, without fear of your hair going purple.

john frieda purple conditioner
John Frieda Sheer Blonde Colour Renew Conditioner

How long will it take to show results?

Within three washes the formula works to neutralise brassy and yellow tones, leaving hair looking noticeably brighter with a pearlescent sheen.

Is it good for my hair?

Yes, it is. In fact, the John Frieda brand is famous for its hair care innovation. They’re experts in turning demanding hair into hair that demands attention. But don’t just take our word for it, here’s what BeautyCrew reviewer BH said about her trial of the John Frieda Blonde range.

“My blonde hair feels restored and extremely soft, so I can brush it when it is wet without worrying about further damage and breakage. The John Frieda Sheer Blonde Colour Renew conditioner contains a high-quality salon formula which is very gentle, making this conditioner perfect for everyday use. Never weighs my hair down or leaves behind unwanted residue, instead it revitalises my blonde colour pigment, moisturises and smooths.”

To read more reviews or shop the John Frieda Sheer Blonde Colour Renew range, visit or John Frieda.

Also available in selected pharmacies and supermarkets nationally.

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