The New Face Mask Trend Everyone’s Talking About

Step aside, sheet masks

Yes, sheet masks are a bad skin day’s saviour – they travel well, you don’t have to worry about putting on too much or too little product and they’re fully capable of reviving dull, stressed out skin. But on the fun scale (not to mention the Instagrammable scale) they don’t rate highly – looking like the beauty world’s version of Hannibal Lecter does not a good selfie make.

Enter: jelly masks. The new type of face mask on the block, jelly masks are a) strangely satisfying; b) amazing to photograph and c) work a treat – especially in summer, as they’re deliciously cooling on the skin.

If there’s one jelly face mask you’ve heard of, it’s probably the five now-viral varieties from Lush, but they’re not limited to just one brand. Below, five of the must-try jelly masks on the market right now (and you can expect the category to just keep on growing).

1/ Lush FOMO jelly face mask, $13.50

2/ Glow Recipe Watermelon Glow Sleeping Mask, $45

glow recipe watermelon jelly mask
(Credit: Glow Recipe)

3/ Dior Hydra Life Glow Better Fresh Jelly Mask, $98

dior hydra jelly mask
(Credit: Dior)

4/ Sephora Collection Jelly Mask Moisturising & Energising Vitamin Cocktail, $20

sephora jelly face mask
(Credit: Sephora)

5/ Peter Thomas Roth 24k Gold Mask, $108

peter thomas roth gold mask
(Credit: Sephora)

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