Jennifer Lopez Just Released Her 25th Fragrance, Inspired By Empowerment

And we have all the details

Even in the realm of megastars, there are few who have a CV quite like Jennifer Lopez. She may have started as Jenny from the Block, but JLo was never actually going to stay there.

With countless awards under her belt for both music and screen (including her most recent Golden Globes nomination for Best Actress in a Supporting Role for Hustlers), films grossing $4.5 billion, an estimated 80 million records sold globally and more than 108 million followers on Instagram, Lopez’s star power is still burning bright at 50 years of age.

In fact, you could say she’s just getting started. With an award from the Council of Fashion Designers of America in June 2019 for her contribution to fashion, to an international It’s My Party tour that ran from June to August, and of course the release of Hustlers late last year, it’s been all go for Lopez.

You already know about her roles as actor, entertainer, fashion icon and mother, but what you may not be aware of is the extent of Lopez’s entrepreneurial powers, especially when it comes to fragrance. With 15 scents to her name (six are available in Australia), Lopez has one of the largest ranges of celebrity-backed scents on the market. The latest is Promise, a fragrance inspired by empowerment; apt coming from one of the most empowered women on the planet.

Image credit: Edward Urrutia

A sophisticated oral woody scent, Promise opens with notes of Italian tangerine, pink berries and nashi pear, then works into a oral heart of orris, jasmine sambac and honeysuckle and a base of cashmere wood, sandalwood and amber.

The bottle, made from crystal-cut glass with a heavy stopper, is filled with a pale pink juice to give the impression of a fragrance that is at once incredibly feminine and beautiful, yet also strong and empowered – much like Lopez herself.

An astute businesswoman, Lopez has created a scent as emboldened and uplifting as her music. With a personal motto of being and doing better every day, no matter what stands in her way, this is a fragrance for the woman who wants to put her best foot forward at all times.

“We all make promises to ourselves and one another; they are meant to be forever,” says Lopez in the campaign.

She puts it to us to make (and keep) a promise with this scent. What’s yours?

Try: Jennifer Lopez Promise EDP 100ml, $49, available exclusively at Chemist Warehouse. 

Jennifer Lopez Promise

This article originally appeared in the March 2020 issue of marie claire.

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