Nobody Panic: Benefit’s Sell-Out Cheek Palette Hits Australia Today


When Benefit released a palette containing Every. Single. One of its beloved face powders, the good people of America went slightly mad. The Cheek Parade palette sold out in US Sephora stores in as little as 24 hours – and now it has finally landed here. is the exclusive stockist of the insanely popular palette from now until May 5 (that is, if it lasts that long), when it will become available in Sephora and Myer stores across the country.

Benefit Cheek Parade, $99

Why the hype? As anyone who has a stack of adorably kitsch cardboard boxes containing Benefit’s best-selling bronzers and highlighters will tell you, the beauty brand knows how to make a killer face powder. But never before have they been available in the one make-up bag-friendly compact. Cute? Yes. Convenient? Absolutely.  

The Cheek Parade contains the cult-status Hoola matte bronzing powder, Dandelion illuminating powder (a personal fave), new Hoola Lite bronzer, GALifornia golden pink blush, Rockateur and a powder brush.

Insider tip: our beauty-loving friends at Benefit have warned they expect local Cheek Parade mania to mirror that of the US, so if you want to get your hands on it, you’ll have to be quick.

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