Neutrogena’s cult-favourite Hydro Boost is turning 10 – and it’s celebrating with a splash. Enter: Tate McRae, the 21-year-old singer, songwriter, dancer, and now, Neutrogena’s newest global brand ambassador. The face of a fresh new campaign, McRae is fronting the relaunch of the brand’s best-selling Water Gel – a product so beloved that one jar is sold every two seconds globally. Yes, every two seconds.
“I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young,” McRae says. “What I love about this campaign is how real it feels. We’ve all been there – those moments where your brain just won’t stop spiralling, and the last thing you need is the overthinking messing up your skin.”
Her solution? Hydro Boost. Powered by hyaluronic acid and a featherweight formula, it’s skincare that doesn’t overcomplicate things. “It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work,” McRae adds.
The campaign also marks a bold new chapter for Neutrogena, launching under the tagline ‘Beauty to a Science’. It’s a nod to the brand’s 90-year legacy of blending dermatological credibility with feel-good results. Think: serious science, but make it sensorial.
To help tell that story, McRae is joined by none other than Dr. Muneeb Shah – yes, that Dr. Shah, TikTok’s most-followed dermatologist. Together, they’re spotlighting the real (and often overlooked) link between stress, overthinking, and your skin barrier.
“By featuring Tate and her infectious energy alongside Dr. Shah’s expertise, we’re bridging the gap between beauty and science,” says Andrew Stanleick, Kenvue’s President of Skin Health & Beauty. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
The campaign will roll out globally across social, digital, and in-store platforms – with McRae even integrating Neutrogena into her upcoming So Close To What world tour. (Expect dewy skin with backstage access.)
As far as celeb-brand pairings go, this one’s a no-brainer. McRae’s got the reach (12.6 billion+ streams and counting), the credibility (multiple #1 hits), and the real-girl relatability that perfectly matches Hydro Boost’s vibe: effective, no-fuss, and actually fun to use.
Hydrated skin. High notes. No stress. That’s the glow-up we needed.
