The Best Beauty Products To Use At Every Age

What to use in your 20s, 30s, 40s and beyond, according to experts.
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There are some beauty habits that transcend time and age, such as sunscreen application.

Whereas other practices, ingredients and products should be adjusted depending on your age (and lifestyle factors, but we’ll get to that later).

As we grow and evolve, so does our skin. The routine that gave you soft, bouncy, dewy skin in your 20s won’t have the same effect in your 40s. The good news? With a few tweaks and adjustments, you can build a regime that will meet you where you are right now. 

Related: The Great Skin Toolkit – 5 Solutions For Every Skin Dilemma

To learn more about which products to use and when, hit play on the video above to see Beauty Director Sally Hunwick in conversation with dermatologist Dr Shreya Andric and Lancôme Beauty Director Lara Srokowski.

Keep reading for your guide to the best skincare and makeup for your 20s, 30s, 40s and beyond.

Related: Future Beauty & Skincare Innovations

The 20s routine 

Lancôme Renergie H.C.F. Triple Serum
Lancôme Renergie H.C.F Triple Serum works in your 20s, 30s and 40s+ as a high-performance anti-ageing concentrate. Star ingredients: Hyaluronic Acid smooths and re-plumps the skin with moisture; Cg+Niacinamide: A Vitamin C derivative and Niacinamide (Vitamin B3) to visibly combat dark spots, smooth the skin and help brighten skin tone; and Ferulic Acid: A powerful antioxidant that neutralises free radical damage to protect the skin from premature aging and improve skin quality.

Skincare: In our 20s, less is more when it comes to skincare and beauty. “During these formative years, our skin is naturally youthful and full of collagen, but SPF, vitamin C and niacinamide will help future-proof your skin,” Dr Andric says.

Lancôme Teint Idole Ultra Wear Foundation
Lancôme Teint Idole Ultra Wear Foundation enhances skin rather than covering it up.

Makeup: According to Srokowski, now is the time to experiment with colour (think: a Euphoria-inspired statement eye or a bright lip) and go for a natural-looking foundation to enhance your complexion. Lancôme Teint Idole Ultra Wear Foundation is much-loved by women across the globeand for good reason too. It has a ‘second-skin effect’ and provides long-wearing, breathable coverage that will stay puteven on the busiest of dancefloorsfor up to 24 hours. 

The 30s routine 

Skincare: By the time our 30s arrive, our natural collagen production has started to decline, which means more fine lines and wrinkles pop up. And that’s totally fine—ageing is a part of life.

Lancôme Hypnose Mascara
Apply a second coat of Lancôme Hypnose Mascara to take your makeup from day to night.

Make-up: This is the decade to try out easy makeup tweaks that will elevate your look. On your way from work to dinner? Simply apply a few coats of Lancôme Hypnose Mascara to take your makeup from day to night. Apply one coat of this cult-favourite mascara for defined lashes or add a second coat for up to six times the volume.

The 40s+ routine 

lancome advanced genifique
Lancôme Advanced Génifique Serum contains hyaluronic acid, one of the most effective hydrating ingredients to plump skin, plus Vitamin Cg to boost radiance.

Skincare: When hit we hit our 40s, sebaceous glands start to slow down, causing skin to become drier than it was previously. To counteract this, Dr Andric suggests adding a hyaluronic acid serum to your routine (just quietly, hyaluronic acid is one of the most efficient hydrating ingredients known to man) and doubling down on moisture with a rich moisturiser. Try: Lancome Advanced Genifique, with hyaluronic acid capable of holding 1,000x its weight in water to hydrate and plump skin, vitamin Cg to boost radiance and bifidus prebiotic fractions to rebalance the skin microbiome. 

L'Absolu Rouge Ruby Cream Long-Lasting Lipstick
L’Absolu Rouge Ruby Cream Long-Lasting Lipstick ‘pops’ with confidence. It’s longwearing, silky smooth and easy to apply.

Makeup: “Add a pop of colour,” suggests Srokowski. “Women in their 40s are usually confident in their colour choices so can totally pull off a bright red statement lip,,” she says. And for the record, lipstick is always a good ideano matter the decade.

Brought to you by Lancôme.

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