We Tried The Viral Natural Shampoo It-Girls Say ‘Transformed Their Hair’

Is it worth all the hype? Three self-proclaimed critics put it to the test…

Some of the biggest names on TikTok are raving about the new natural haircare range everblue (we’re looking at you Evelyn Ellis, Georgie Hansen, Alex Davidson and Bella Varelis), so naturally we wanted to give it a try. We asked three women with varying hair colours, textures, condition and lengths to share their verdict.

But first, a little background…

What is everblue?

Everblue is an award-winning natural shampoo, conditioner and hair mask range designed for women who want to detox from the chemical-packed hair care products out there and build stronger, healthier hair that lasts. The expertly crafted blends are free from parabens and silicones, and instead contain high-performing, scientifically backed natural ingredients to transform and restore your luscious locks. 

Each range builds on the female-led company’s brand ethos to empower women, with the three collections aptly named Empower, Mindful and Aspire. The range is designed to be a positive sensory experience that also promotes long-lasting healthy hair that is softer, stronger and shinier.

Is everblue luxury or affordable?

It’s ‘affordable-luxe’. That is, it uses the brand’s own luxury fragrances and unique botanical extracts, delivers results and it has a low entry price of just $15.

What about the company’s sustainability credentials?

According to everblue company co-founder, Renee Lee, everblue is the first “climate positive liquid hair care brand in Australia and New Zealand.” This means the brand offsets 120 per cent of their emissions—setting them apart from other brands and essentially meaning giving back more than is taken from the planet.

“We have a strong feel-good ethos,” says Renee. “This means feeling good about the ingredients you put on your body, the results they deliver, where the products are made and the brand behind it all.”

Read on to find out what our road testers think.

Product reviewed: Everblue Aspire Repair & Hydrate Shampoo and Conditioner.

Everblue Aspire Repair & Hydrate Shampoo and Conditioner
Made with wheat protein, the Aspire range provides powerful moisture binding properties to penetrate hair, increase plasticity and prevent breakage and split ends. Kawakawa extract, vitamin E, peppermint oil, jojoba oil and provitamin B5 are also key ingredients. (Credit: Supplied)

Hair Goals: Achieve a silky, shiny look and feel, while protecting against breakage and damage.

Result: “As someone whose experience with balayage slowly turned into ‘blondes have more fun’, my hair has become more and more damaged and dry as I grow older. Protecting my colour and strands has become my number one priority and I am notoriously picky about the products I use on my hair.

“After using the Aspire Repair & Hydrate Shampoo and Conditioner, however, I can say my hair has never felt so soft and strong or looked so healthy. The peppermint scent made my haircare routine a truly sensory experience, with my hair feeling instantly hydrated and smoothed from the first wash. Consider my dull, lifeless strands brought back to life.

“As an extra dose of self-care, I used the Intense Hydration Hair Mask in place of my normal weekly mask. I applied it for 40 minutes on towel-dried hair, and after rinsing my hair was nourished, repaired and was left smelling amazing. I now have a new favourite haircare ritual!” Jess, 34.

Product reviewed: Everblue Mindful Dandruff Repair Shampoo and Conditioner.

Everblue Mindful Dandruff Repair Shampoo and Conditioner
Treat your mind, body and soul with the Mindful collection, featuring elderberry, manuka and aloe vera. (Credit: Supplied)

Hair Goals: To soothe an irritated scalp, control the sources of dandruff and hydrate hair while making it stronger with natural ingredients. Brand tests have shown up to an 83 per cent reduction in dandruff after just one month of use.

Result: “It smells really clean and fresh, and foamed up quite quickly, which I love in a shampoo and something hard to find from other natural shampoos! I find washing my hair a chore and only do it once or twice a week, so I love that I didn’t have to work too hard to get results.

“Right after I showered, my scalp felt really soothed compared to normal. Five days later, my scalp feels really clean, and not as itchy as it would be after a day or so after washing. Not only does my scalp feel good, but so do my ends! They feel really soft and it was easy to style with my blowbrush and straightener.” Emma, 29.

Product reviewed: Everblue Empower Volume & Shine Shampoo and Conditioner.

Everblue Empower Volume & Shine Shampoo and Conditioner
Peony, gardenia and cocoa butter make the Empower collection a sensory floral experience. (Credit: Supplied)

Hair Goals: To add volume and shine to flat, dull or fine hair. 

Result: “The Empower collection contains a soft cocoa butter scent, and even with a small amount, the shampoo still works into an easy and quick foaming wash. Having thin hair, I usually give my hair a quick wash most days and found this range perfect for everyday use.

“My hair definitely felt and looked silkier after using the products. As a bonus, it also helped tame frizz – no mean feat after an eight-hour day in the city! Frizz is something I’ve always struggled to manage, so I’m thrilled with this range.” Jas, 21.

So is it worth the hype?      

Our roadtesters enjoyed everblue’s carefully crafted haircare products after testing them out and can certainly see why TikTok It-Girls and Coles shoppers are loving the new sky blue range. It’s the natural hair care we’ve been waiting for; no stripping or drying, but rather, rebalancing and replenishing for long-lasting hair health, for all hair types.

Brought to you by everblue. The everblue Natural Shampoo and Conditioner, from $15 each, and Intense Hydration Natural Hair Mask, $20, are available at Coles supermarkets, Costco and healthylife.

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