Why Wearing Perfume Is The Ultimate Pandemic Pick-Me-Up

The little luxury that has a big impact

Have you checked the news lately? It’s crazy out there. Regardless of your postcode, we’ll hazard a guess that life feels topsy-turvy right now. While we’re all a state of limbo, waiting for life to return to normal, there are a few things you can do to help create a sense of normalcy – starting with spritzing your favourite perfume.

There are benefits from honouring your early morning fragrance ritual, even if your usual weekday commute has been traded for a long, romantic walk to the fridge. Sure, there might not be anyone else around to get a whiff of the scent but you’ll know it’s there – and the mental health benefits are priceless.

1. Applying Perfume Can Reinforce Our Sense Of Self

During the before times – that is, before Covid-19 – we chose a perfume based on how we wanted to be perceived in the world. A sultry scent makes for a strong first date impression; whereas a bright, fresh fragrance gives a modern, fashionable vibe.

Now, the role of perfume has changed – but it’s just as important. Applying your favourite scent helps to create a sense of ordinary life and can remind us of who we are. Taking the time to stop, spritz and enjoy the moment says that you matter. Perfume gives weight to your morning and helps shift your headspace, signalling that the work day is about to begin.

2. Certain Fragrances Can Boost Your Mood

Fragrance is a sure-fire mood booster and can leave us feeling happier and more energized with just one whiff. This is for two reasons: nostalgia (there is a close physical connection between our sense of smell and memory centre in the brain) and the fragrance notes themselves. 

The scent of the gardenia flower, in particular, can reduce stress and induce relaxation, making Gucci Flora Gorgeous Gardenia Eau de Parfum the obvious choice for lightening the mental load during uncertain times. With Miley Cyrus front and centre in the latest Gucci Flora campaign, this recently-relaunched perfume is unapologetically joyful. The delicate, calming floral note of gardenia is the first note you’ll notice, followed by a just-sweet-enough blend of solar jasmine grandiflorum absolute, pear blossom accord and brown sugar.

Gucci Flora Gorgeous Gardenia’s new, elongated bottle (with lacquered pink glass and a shiny gold cap to boot) is the kind of eye-catching object that sparks joy. Place it on your dresser to make this early-morning ritual one you won’t want to miss.

3. Morning Rituals Have A Grounding Effect

When nothing is certain, daily rituals help create a sense of normalcy; as humans, our brains crave routine. Some people might view mornings as a chore but if you start the day right, you’ll reap the benefits all day long. Taking the time to move through the same wellness routine day in, day out will help you feel more calm and relaxed. Try consistently waking up a little bit earlier to exercise, drink a big glass of water and yes, spritz your favourite perfume, and see how you feel after a few days, weeks, or months.

Sponsored by Myer.

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