The Iconic: 100% of profits from online sales on January 9 will be donated.
'All In': The following brands are all donating 100% of profits from online and in-store on January 9. Abrand, Afterpay, Ben Sherman, Brixton, City Chic, Cue, Dr Denim, Farage, General Pants Co., Globe, Hush Puppies, Lacoste, Lee, Levi’s, Local Supply, Misfit, M.J. Bale, Nautica, Neuw, Nudie, Rodd & Gunn, Rollas, Speedo, Stussy, The Iconic, The North Face, True Alliance, Ugg, Veronika Maine, Wrangler, XLarge
Temple & Webster: 100% of profits on 9 January will be donated to the Australian Red Cross.
P.E. Nation: 100% of profits from Friday January 10 will be donated to WIRES.
Ally Fashion: 100% of sales from their canvas bag tote range to the NSW Rural Fire Service.
Le Specs: 100% of all profits from online sales (until January 12) will be donated to WIRES Wildlife Rescue.
WelleCo: 100% of sales until January 7 will be donated to various rural fire services.
Little Tienda: 100% of proceeds from the Maribel dress will be donated to Red Cross:
Faithfull The Brand: 100% of all online sales until January 7 will be donated to NSW Rural Fire Service and WIRES.
Hansen and Gretel: 100% of sales from the Shoalhaven hat will be donated to the RFS, WIRES and Red Cross.
Lee Matthews: 50% of all sales online and in-store will be donated to a different charity daily (until January 14).
Christopher Esber: 100% of profits (until January 13) will be donated to NSW RFS.
Albus Lumen: 100% of proceeds from sales of the Aestas necklace (buy one and get one free) this week will be donated.
Petite Grand: 10% of January sales will be donated to WIRES and NSW RFS.
Barrineau: 30% of all sales over the next week will be donated to WIRES Wildlife Rescue.
Alex Perry: 100% of all sales for the next five days (until January 12) will be donated to NSW Rural Fire Service.
Margot Mai: 100% of all sales will be donated until January 11.
She Made Me: 100% of profits this week (until January 12) will go to Salvation Army Australia and WIRES Wildlife Rescue.
MLM Label: 30% of all online sales this week (until January 12) will be donated to Red Cross Australia and WIRES Wildlife Rescue.
KROST: All proceeds from sales of the Climate Change L/S tees will be donated to the Australian Red Cross.
Knots For Darling: 10% of all sales for the entire summer will be donated to Red Cross and CFS Foundation.
Merlette: 100% of all online sales this week (until January 12) will be donated directly to the NSW Rural Fire Service.
Lylou: $20 will be donated to WWF Australia for each purchase before Friday 10th.
Haus of Dizzy: 100% of all profits from the Indigenous Pride heart studs will be donated for the entire month of January.
Frank Body: For the month of January, 100% of global sales of the A-Beauty Scrub will be donated to WIRES, NSW RFS and Country Fire Authority.
Fashion Boundary: 10% of each sale for the whole month of January will be donated to the Red Cross.
Kindling Clothing: Until January 12, 100% of profit will go to the Red Cross.
Sant and Abel: 10% of sales donated to Port Macquarie Koala Hospital and 10% to Red Cross Australia for the rest of summer.
evo: During January and February evo will donate $1 per retail unit to Australian Red Cross and WWF.
Cannabella: 100% of profit for the next 7 days (until January 12) will be donated to WIRES Wildlife Rescue.
Bobby Universe: 75% of profits for the next 7 days (until January 12) will be donated to bushfire appeal.
Caverley Shoes: 100% of profits from 8 - 10th January will be donated to Red Cross and WIRES.
Friends With Frank: $50 from every online sale will be donated to the Red Cross until January 14th.
Macgraw: 100% of profits from the 'YEAR SOS' t-shirt will go to the RFS, Red Cross and WIRES.
Oracle Fox: 100% of profits for the whole month of January will be donated to WWF Australia.
Seafolly: 100% of profits from January 9 will be donated to Red Cross.
Coach: Tapestry, Inc. announced that the Company’s Coach Foundation would be making a US$100,000 gift (approximately A$145,000) to Australian bushfire relief efforts. It will be donated to the Red Cross.
Boody: $10,000 will be donated, with $5,000 going towards the Australian Red Cross and $5,000 going towards WIRES.
