Unicode – the consortium that approves new emojis – has signed off on 56 new ones, including a woman breastfeeding a baby, a woman wearing a hijab, a woman practising yoga…. And a flying saucer. Make of that what you will.
The idea for a breastfeeding emoji was proposed by British nurse Rachel Lee, who submitted that, given there was a baby bottle emoji - not to mention “the prevalence of breastfeeding in cultures around the world, and throughout history" - the lack of a breastfeeding equivalent represented a “gap”.
Advocacy groups hope the emoji will help normalise breastfeeding, while mums have taken to twitter to note the practicality of creating an emoji, which allows you to easily - and one-handedly – brext (breastfeed and text) that you’re breastfeeding. Brilliant.