When we first heard the news that Cards Against Humanity had launched a ‘For Her’ edition – one that comes in a lurid pink box and costs more than the original – we were enraged.
“The box is pink, but the cards are exactly the same as the original,” the specially created new website reads. “Sooo random.”
“It’s adorable. It’s cute. Self-care. Chia bowl. Perfect on your coffee table or bookshelf. Brunch. Cheat Day. Nasty Women. Avocado face peels. You’re such a Miranda.”
Then we knew something was up.
Thankfully, the limited edition box is designed to mock advertising messages to women, while at the same time raising money for Emily’s List, a US organisation that works to help elect pro-choice female Democratic candidates to office. And they've gone about it in a way that's designed to get maximum exposure - and give everyone a little chuckle (or pause for thought) in the process.
“We decided that hey, it’s 2017, it’s time for women to have a spot at the table, and nevertheless, she persisted,” the press release reads. “That’s why we made Cards Against Humanity: For Her. It’s trendy, stylish, and easy to understand. And it’s pink.”
Is it just us, or is their tongue-in-cheek lingo sounding disturbingly like our Instagram feed?