'Cottagecore', as the kids are calling it, can be described as both an aesthetic and a lifestyle.
A social media-born movement, it seems to involve trading in city life, and all its complexities, for a quaint and self-sufficient life of picnics, foraging, baking, wild flowers and doilies.
But don't be fooled, one doesn't actually need to have a rustic homestead on hand, instead, we're seeing people adopting bits and pieces from this trend and bringing a little bit of the country to our lives (while remaining in the proximity of wifi, of course).
Motivated by nostalgia, and a dire need for some purpose while we lockdown at home, it's characterised by its removal from urban life, both in sartorial choices and hobbies.
What's great about this trend is that it doesn't take itself too seriously and is relatively accessible. You can pull it off even if your surroundings are a little more inner-city than rolling foothills and pastoral.
Though we may be proud city-slickers, even we can't resist a silky headscarf or billowy dress.
So if a slow down sounds like something you'd like to dip your toes into, here are the essentials to get you started.