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Photographer Launches Campaign To Help Wildlife Affected By The Bushfire Crisis

Cara Delevingne, Cindy Crawford and Leonardo DiCaprio have pledged their support - by Danielle Fowler
  • 31 Jan 2020

British photographer David Yarrow has kickstarted a campaign to help save animals affected by the Australian bushfire crisis.

WATCH BELOW: Australia Zoo Takes In Hundreds Of Animals Affected By Bushfire Crisis

The #KoalaComeback initiative is in partnership with WildArk, a charity designed to protect wildlife and ecosystems across the globe, and aims to raise $2 million to support recovery efforts.

For the project, Yarrow visited Australia to capture photographs of kangaroos, koalas and platypuses fleeing the wildfires to raise awareness.

davidyarrow View Profile
20.1k likes - View Post on Instagram
Today we officially launch The #KoalaComeback Campaign with @wild.ark with a target of raising $2 million to support recovery efforts in Australia. Make a small donation to help this campaign go viral or donate to own a fine art print of my new image 'Survivor' (link in bio). Upon making a donation please remember to help by sharing the campaign. The day in Australia when I saw 500 dead animals for every live one will remain with me forever. This is a call to arms and we are blessed with a celebrated army of passionate conservationists. I hope that this photograph of a lone koala I found sitting dumbfounded at the base of a tree, which we are calling 'Survivor,' becomes known and emblematic of a period in time when we all became aware of our planet's deep fragility-and that it can help us raise money to make a difference. This campaign is endorsed and supported by global champions across the world: In Australia, actor @ChrisHemsworth and his wife @Elsapatakyconfidential as well as Australian cricket legend @ShaneWarne23 and three time world surf champion @MFanno; in the UK, the phenomenon @CaraDelevingne; and in the United States, fashion icon @CindyCrawford, six time NFL champion @TomBrady, and Earth Alliance cofounder, environmental activist and Academy Award®-winning actor @LeonardoDiCaprio. The recent wildfires are the worst in Australia in decades. The conditions have been exacerbated by drought, negative agricultural practices, and strong winds that have caused the fires to spread rapidly. The fires have killed, injured and displaced some of Australia's most unique animals, including koalas, kangaroos and platypuses. Wildlife experts estimate that more than a billion animals have been killed so far, including up to 30 percent of the koala population living in New South Wales. WildArk is a global conservation effort that was founded in 2016 to help support the protection of species and ecosystems worldwide. The Australia Wildfire Fund was launched in January by Aussie Ark, Earth Alliance and @global_wildlife_conservation to directly support on-the-ground efforts to restore Australia's wildlife and wildlands. With our help, they can make a difference.

Alongside a series of devastating images, the 53-year-old conservationist wrote: "The day in Australia when I saw 500 dead animals for every live one will remain with me forever. This is a call to arms and we are blessed with a celebrated army of passionate conservationists."

RELATED: How You Can Help Animals Affected By The Bushfire Crisis

"I hope that this photograph of a lone koala I found sitting dumbfounded at the base of a tree, which we are calling 'Survivor,', becomes known and emblematic of a period in time when we all became aware of our planet's deep fragility - and that it can help us raise money to make a difference."

leonardodicaprio View Profile
745.1k likes - View Post on Instagram
"If the Great War of 1914 - 1918 was played out on the animal kingdom, it is here right now on the west coast of Kangaroo Island. ⁣⁣It was an apocalyptical canvas of death and destruction that rammed home our mortality and the power of nature. We found one live Koala this morning--that was it. He was just sitting dumbfounded by the base of a burnt tree. We approached cautiously, but sadly he summoned enough energy to climb up and out of our reach, otherwise we would have rescued him. 99% of Koalas being rescued are on the ground - not surprising really as they are better climbers than us.⁣⁣" - Photographer @davidyarrow reflects on a moment from his trip this week to Flinders Chase National Park on Australia's Kangaroo Island. If you want to help the wildlife, wildlands, and communities affected by the fires, make a donation to the #AustraliaWildfireFund today. See link in bio above.

So far, the campaign has been endorsed by a number of famous faces with Chris Hemsworth, Cara Delevigne and Cindy Crawford pledging their support.

Earth Alliance, an organisation built by Leonardo DiCaprio in response to the growing climate crisis, has also endorsed the project. 

chrishemsworth View Profile
1.7m likes - View Post on Instagram
Join me today in becoming a Koala Hero by supporting the #KoalaComeback Campaign! This powerful image, called 'Survivor' comes from photographer @DavidYarrow, who has launched the campaign with @wild.ark to raise $2 million to support recovery efforts in Australia. Make a small donation (see link in bio for @DavidYarrow) to receive and share a digital print and help make this campaign go viral. Fifty percent of the proceeds raised through this campaign will be directed to @EarthAlliance 's Australia Wildfire Fund, and WildArk will use the remaining donations to support local organizations working on wildlife rehabilitation and habitat restoration. Wildlife experts estimate that more than a billion animals have been killed, including up to 30 percent of the koala population living in New South Wales. This is particularly devastating for the country with highest rate of mammalian extinctions on Earth. "'Survivor' portrays the heartbreaking bleakness of this crisis, but it also serves as a symbol of hope for the future; the solidarity behind this effort has been inspiring," said WildArk CEO John Hardman. "The koala, as an iconic Australian animal, represents all of the wild places in need of restoration. Supporting species rehabilitation and habitat restoration on Kangaroo Island and throughout New South Wales and Victoria will be essential for the koala recovery process and for the thousands of other species who are represented in these targeted areas."

The recent wildfires are the worst seen by the nation in decades with more than a billion animals thought to have perished so far - including up to 30% of the koala population living in New South Wales.

Those who make a donation of $1,000 or more will receive a signed print of 'Survivor' while those who donate between $10 and $100 will receive a downloadable file of the image.

Donate to the #KoalaComeback campaign.

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Danielle Fowler
Danielle Fowler is a contributor at marie claire Australia.

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